The Wreckage of Intentions

The Wreckage of Intentions
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The seventeenth and eighteenth centuries in Britain saw the proposal of so many endeavors called «projects»—a catchphrase for the daring, sometimes dangerous practice of shaping the future—that Daniel Defoe dubbed his era a «Projecting Age.» These ideas spanned a wide variety of scientific, technological, and intellectual interventions intended for the betterment of England. But for all the fanfare surrounding them, few such schemes actually materialized, leaving scores of defunct visions, from Defoe's own attempt to farm cats for perfume, to Mary Astell's proposal to charter a college for women, to countless ventures for improving land, streamlining government, and inventing new consumer goods. Taken together, these failed plans form a compelling alternative history of a Britain that might have been. The Wreckage of Intentions offers a comprehensive and critical account of projects, exploring the historical memory surrounding these concrete yet incomplete efforts to advance British society during a period defined by revolutions in finance and agriculture, the rise of experimental science, and the establishment of constitutional monarchy. Using methods of literary analysis, David Alff shows how projects began as written proposals, circulated as print objects, spurred physical undertakings, and provoked responses in the realms of poetry, fiction, and drama. Mapping this process discloses the ways in which eighteenth-century authors applied their faculties of imagination to achieve finite goals and, in so doing, devised new ways of seeing the world through its future potential. Approaching old projects through the language, landscapes, data, and personas they left behind, Alff contends this vision was, and remains, vital to the functions of statecraft, commerce, science, religion, and literature.

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David Alff. The Wreckage of Intentions

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The Wreckage of Intentions

Mary Thomas Crane and Henry S. Turner, Series Editors

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In this spirit, my chapters confront the project’s conceptual slipperiness by dividing the idea into concrete stages: the articulation, circulation, undertaking, and reception of ideas for new enterprise. Project authors composed persuasive arguments to render their schemes plausible and attractive. They worked alongside stationers to disseminate new proposals through print. They enacted written designs through performances known as undertakings. Finally, these attempts at reforming society stimulated public response. The idea of projects in seventeenth- and eighteenth-century Britain encompassed acts of writing, print, and performance. Therefore, my approach combines techniques of rhetorical analysis, book history, performance theory, and genre criticism to illuminate the multifaceted phenomenon of projection, from some of the era’s most ephemeral schemes to a few of its most enduring.

Chapter 1 shows how projects began as words. It identifies the rhetorical strategies that enabled Andrew Yarranton’s 1677 pamphlet England’s Improvement by Sea and Land to foresee the nation’s perfection through the establishment of a land registry, the dredging of canals, and the building of textile mills. This work employs several signature conventions of projection, including the comparison of a troubled present with better futures, the reconciliation of profit motives with the public good, and the representation of the Dutch Republic as a menacing threat and economic model. It is Yarranton’s occupation and evacuation of different conceits that makes his tract a striking example of how authors justified the work of reforming society. As a former captain in the New Model Army and suspected Presbyterian conspirator, Yarranton used projects to legitimate himself as a moderate reformer fit to voice an Anglican kingdom’s future interest. Close reading of England’s Improvement reveals how an especially resourceful projector manipulated language to solicit readerly belief in his ideas and talents.

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