On Nostalgia

On Nostalgia
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From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it. From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition. Drawing on everything from the modern science of memory to the romantic ideals of advertising, and traversing cultural movements from futurism to fascism to Facebook, cultural critic David Berry examines how the relentless search for self and overwhelming presence of mass media stokes the fires of nostalgia, making it as inescapable as it is hard to pin down. Holding fast against the pull of the past while trying to understand what makes the fundamental impossibility of return so appealing, On Nostalgia explores what it means to remember, how the universal yearning is used by us and against us, and it considers a future where the past is more readily available and easier to lose track of than ever before.

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David Berry. On Nostalgia

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david berry

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Even that, though, is not precisely accurate: the tastes aren’t properly mixed, except in retrospect. They are more shot and chaser than one large gulp. Nostalgia is sweet, finding its undertones of bitterness only when we become aware again that it is about our memories – snapshots of a time we can never relive, outlines of a home that has been wiped from the map. It’s this aspect that gives nostalgia both its mystery and its meaning: why on earth should we feel this way? What part of our humanity demands that we should be not just drawn toward our past but pulled so hard that it pains us? Why is this phenomenon so important that we had to rehabilitate a disorder just so that we might adequately express it?

However much we like to claim that it’s a modern condition or the sole province of the wilfully deluded, there is every evidence that nostalgia is indeed a universal part of the human condition: a setting to be toggled, not a trait that can be picked up or discarded. Eckart Frahm, professor of Assyriology at Yale, estimates that nostalgic writings started showing up about two hundred years after Sumerians developed a codified language – just enough time for sufficiently old records to accumulate that people might start feeling like their own time was missing something. And that’s only nostalgia on a societal scale: as we’ll explore in more depth in Chapter 3, art is littered with nostalgic feeling from its earliest days – it was prevalent enough to make up a whole subcategory of Greek storytelling, after all. And being aware enough of the feeling to name it has done nothing to diminish its prevalence: another batch of psychological studies found that roughly three-quarters of people feel nostalgic at least once a week. They’re the median of a population that leans heavily toward nostalgia: more than a quarter of people reported feeling nostalgic at least three to four times a week, while only 4 percent claimed it happened less than once a month.

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