Leadership Brand: Deliver on Your Promise

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David Magellan Horth. Leadership Brand: Deliver on Your Promise

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DELIVER ON YOUR PROMISE

This series of books draws on the practical knowledge that the Center for Creative Leadership (CCL®) has generated, since its inception in 1970, through its research and educational activity conducted in partnership with hundreds of thousands of managers and executives. Much of this knowledge is shared—in a way that is distinct from the typical university department, professional association, or consultancy. CCL is not simply a collection of individual experts, although the individual credentials of its staff are impressive; rather it is a community, with its members holding certain principles in common and working together to understand and generate practical responses to today’s leadership and organizational challenges.

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Techniques for Evolving Your Brand

Exercise: Linking Your Brand to Your Values

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