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David Howell. The Small Business Guide to Apps
Publishing details
About the Author
Introduction
What this book covers
CHAPTER 1. There’s an App for That. App-solutely fabulous: a brief history of the app
New platforms – different approaches
Web apps making waves
CHAPTER 2. The Business of Apps. The rise of m-commerce
The facts of the current marketplace
M-commerce and your customers
Download: How to build your mobile site
Making commerce compelling
Walled gardens and the ‘splinternet’
Q&A with Ané-Mari Peter, MD of on-IDLE (www.on-idle.com)
CHAPTER 3. Mobile Payments and M-commerce
Secure payments
CHAPTER 4. How to Create an App for Your Business. What kind of app for your business?
Q&A with Karen Eaves, Director, Music for Baby (www.musicforbaby.co.uk)
Researching your app
Q&A with Nick Thistleton, MD of Lucky Voice (www.luckyvoice.com)
CHAPTER 5. Choosing Your Platform(s) and Building Your App
BlackBerry
Windows Phone (and Nokia)
Android
Shifting sands
Self build or sub-contract your app’s construction?
Core resources
1. Template and browser-building apps. Using DIY app services
2. How to commission app developers
Q&A with Simon Whitaker, Founder, Goo Software Ltd (www.goosoftware.co.uk)
The cost of building an app
Interface design
Q&A with Andy Budd, Managing Director, Clearleft (clearleft.com)
Apps and tablet computers
Q&A with Alex Baxevanis, Mobile Usability Specialist, Webcredible (www.webcredible.co.uk)
Should you translate your app?
CHAPTER 6. Building an App – Case Study
Development and functionality
Marketing and customer uptake
Creating the app
CHAPTER 7. Marketing Your App. Identifying the market for your App
Marketing with Apple’s App Store
Strengths
Weaknesses
Opportunities
Threats
Marketing activities
Marketing to your existing customers
Spreading the word with social media
Tracking your apps
How to write the perfect press release
Firstly, what is a press release?
Short and sweet
Punchy headline
Photographs
Date and contacts
First paragraph
Subsequent paragraphs
Quotes
Boilerplate or notes to the editor
Spelling and grammar
Who to target?
Distribution
Other distribution options
What results can you expect from a press release?
What if I don’t have a strong news story?
Catching coverage
Final word
CHAPTER 8. How to Price Your App
Ads or no ads?
The business of apps
RESOURCES. App development. iOS Development Program
Building apps for Android
Building apps for BlackBerry
Building apps for Windows Mobile
How does your website look on an iPad?
iPad stencil kit
Magazines .net
Computer Arts
MacWorld
Tap!
Books. app Savvy
iPhone and iPad apps Marketing
Starting an iPhone Application Business for Dummies
app Inventor for Android
About this eBook
BlackBerry
Work anywhere
Communicate anytime
Instant access
Manage your business
About Brightword Publishing
Products from Brightword. 49 Quick Ways to Market your Business for Free: An instant guide to marketing success
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