Infoselves

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Demetra Garbasevschi. Infoselves

Infoselves. The Value of Online Identity

Table of Contents

List of Figures

List of Tables

Guide

Pages

Introduction. A Moment in Time and Our Self-Identity Dilemma

Chapter Overview

Note

References

1. Identity and the Value of Self-Commodification

1.1 “It’s Complicated”

1.2 The Identity of Identity

1.2.1 Identity as Self-Realization

1.2.2 Identity as Social Interaction

1.2.3 The Identity System

1.3 The Logic of Self-Commodification

1.3.1 Facets of Self-Commodification

1.3.2 The Tangible Value of Identity

1.3.3 Routine Self-Commodification Tactics

1.4 A Brief History of Online Identity

1.4.1 In the Beginning There Was Anonymity

1.4.2 The Falling of the Veil

1.4.3 Self-(Re)presentation Online

1.5 Identity Through-the-Line

References

2. The Datafied Identity and Latent Self-Commodification

2.1 The Internet of Us

2.2 The Digital Context of Identity Building

2.2.1 Environment

2.2.2 Digital Culture

2.2.3 Mass Self-Identity Communication

2.3 The New Nature of Identity

2.3.1 Datafication and Its Implications

2.3.2 Selves as Informational Entities

2.4 The Identity Economy

2.5 Datafied, Commodified

References

3. The Rise of Assertive Self-Commodification

3.1 Two Sides to Every Story

3.2 The Self as a Branded Commodity

3.2.1 Product, Person, Brand

Identity Work and Personal Brand Equity

3.2.3 Being My Self(-Brand)

3.2.3.1 Me, My Selves, and I

3.2.3.2 Actor and Audience

3.2.3.3 The Simplicity Delusion

3.3 The Business of Running the Self

3.3.1 The Self-Startup

3.3.2 The New Self Entrepreneurs

3.3.3 Mom, When I Grow up I Want to Be an Influencer!

3.4 Self-Branding, Influencership, and Authenticity

3.5 The Transformative Power of Personal Branding

References

4. Researching Online Identity

4.1 Lessons from an Unexpected Social Experiment

4.2 Why Investigate?

4.2.1 The Importance of Online Identity

4.2.2 Youth and Online Identity

4.3 From Zero to Theory: A Grounded Theory Approach

4.3.1 “Being the Same”

4.3.2 Avoiding Risk

4.3.3 Protecting the Known Self

4.4 Quantifying Online Identity

4.4.1 Two Ways of Quantifying Online Identity

4.4.1.1 Interest in Online Identity Management

4.4.1.2 Dimensions of Online Identity

4.4.2 A Content Analysis Exercise: The Narratives of Online Identity

4.5 As Long as We Know …

Note

References

Conclusion. Managing Infoselves

References

Index

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Demetra Garbaşevschi, PhD

National University of Political Studies and Public Administration Bucharest, Romania

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I have digressed: this is not a book about the trajectory of Facebook or social media, nor is it a book about regulation in the online environment, although both are crucial aspects that define where we are and help set the scene for the discussion proposed here. This is a book about each and every individual that is incessantly connected to this new social reality made possible through digital technologies of connectivity. In the face of the immense and still unchartered landscape that is the online environment, the importance and perspective of the single individual can be easily overlooked. Yet the individual is the most significant unit of a new value system; in that quality they need thorough consideration and protection, sometimes from their very own actions.

Every society in the world has the mission to equip its young with the tools to navigate social life and thus become social individuals, part of the larger community. From a very early age we are taught the norms, values, and customs of our society. We learn from our parents, educators, and role models what is good and what is bad, what is socially acceptable and what is not. We are shown how do behave in certain social circumstances and what are the consequences if we do not conform. This lengthy process that can last a lifetime is called socialization. While socialization comes with numerous dos and don’ts for conventional living, it does not yet include an online package. Much as the legal system, the social system has been caught off guard by the speed and the spread of the online engagement of its members. How exactly do we socialize the young for an environment that is more familiar to them than to the older members of society, the very ones that are supposed to be in charge of socialization? From this perspective, we could say that socialization has been going through a process of reversal. It is the young who have often socialized the older members of society to be equipped to take part in the digital world, an idea David Altheide introduced as early as 1995 (Altheide 1995). But this happens mostly at a technical level and escapes the problematic territory of values and norms. The reality is that the young have received no social training to help them navigate onlife. The approach of parents has mostly been one of uncritical adoption of digital technology. One of the well-being specialists I have interviewed insightfully remarks:

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