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Make Creativity a Joyous Way of Life! While creativity may seem like a leisure-time luxury, it is actually the engine of cultural advancement. All human innovations, from cave painting to the internet, have been fueled by someone’s ideas and follow-through. Our creative acts require more than just ideas; they also require ingenuity and perseverance, confidence and courage, the ability to dream and to do . The Bright Way helps you cultivate all of these. A simple yet profound program of inspiration plus action, designed for a lifetime of use, the Bright Way System empowers you to access motivation and make progress, find joy in building your skills, and courageously share your work with the world.