The Special One: The Dark Side of Jose Mourinho
Реклама. ООО «ЛитРес», ИНН: 7719571260.
Оглавление
Diego Torres. The Special One: The Dark Side of Jose Mourinho
Contents
Chapter 1. Crying
Chapter 2. Eyjafjallajökull
Chapter 3. Market
Chapter 4. Fight
Chapter 5. Humiliation
Chapter 6. Fear
Chapter 7. Prepare to Lose
Chapter 8. Rebellion
Chapter 9. Triumph
Chapter 10. Sadness
Chapter 11. Unreal
Chapter 12. Blue
Copyright
About the Publisher
Отрывок из книги
Cover
Title Page
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‘This is the worst season of my career,’ he said.
José Luis Nueno, professor of commercial management at the IESE (Institute of Higher Business Studies) and author of a study of Madrid’s business model for Harvard Business School in 2004, questioned the logic of the choice of Mourinho and considered that in a traditional enterprise his signing would at the very least be seen as unorthodox. It would be an error, says Nueno, ‘for a company to imitate another in terms of who its leader is: to believe that one person is responsible for everything is like believing that the carrying out of one task is responsible for everything. It’s like saying: if I buy the shop-window displays of Zara I am Zara. Or even, if I copy everything that Zara does I am Zara. You miss the relationships between all the bits and pieces in the system. And you lose the acquired experience of developing that system.’
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