Weird Earth
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Оглавление
Donald R. Prothero. Weird Earth
Отрывок из книги
weird earth
DEBUNKING STRANGE IDEAS ABOUT OUR PLANET
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3. Anecdotes Do Not Make Science
As storytelling animals, humans are prone to believe accounts told by witnesses. Marketers know that if they get a handful of celebrities or sincere-sounding customers to praise their product, we will believe these people and go out and buy their merchandise—even if there have been no careful scientific studies or FDA approvals to back up their claims. One or two anecdotes may sound convincing, and the experience of your back-fence neighbor may be interesting, but to truly evaluate claims made in science (and elsewhere), you need a detailed study with dozens or hundreds of cases. In addition, there often must be a “control” group of individuals who receive a placebo rather than the treatment yet who think that they did get the real medicine, so that the power of suggestion cannot be seen as responsible for the alleged benefit.
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