Оглавление
Donna Serdula. LinkedIn Profile Optimization For Dummies
LinkedIn® Profile Optimization For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn Profile Optimization For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Tables
List of Illustrations
Guide
Pages
Introduction
About This Book
Foolish Assumptions
How This Book Is Organized
Part 1: The Strategy Before the Siege
Part 2: Getting Your LinkedIn Profile Started
Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
Part 4: Rounding Out Your Profile and Adding Finishing Touches
Part 5: The Part of Tens
Icons Used in This Book
Beyond the Book
The Strategy Before the Siege
Determining Your LinkedIn Strategy
Determining Your LinkedIn Goal
Job search
Reputation management and branding
Sales and prospecting
Figuring Out Your Target Audience
Creating a Compelling Tone
Using the Different Versions of LinkedIn
Getting Found on LinkedIn
Using LinkedIn as a Search Engine
Using the search bar
Using search filters
Ensuring a Compelling and Attractive Search Result
SHOULD I PAY FOR LinkedIn?
Understanding the Importance of Keywords
Using Online Keyword Tools
Using WordArt.com
Using LinkedIn’s job postings
Using Good Ole Google
Ranking Higher with Profile SEO
Building Off Profile SEO
SEARCHING FOR YOURSELF
Understanding Endorsements and Recommendations
Showcasing Your Skills
WHY THE BAD REPUTATION?
Adding skills
Grouping skills by category
Pinning your top skills
Rearranging skills
Showing Recruiters What You Know
LEVELING UP WITH LinkedIn LEARNING
Obtaining Endorsements
Hiding an endorsement
Opting out of endorsements
Endorsing a connection
Removing an endorsement
Soliciting endorsements
The Importance of Recommendations
Identifying people to recommend you
Asking for a recommendation
WRITING THE PERFECT RECOMMENDATION
Ditching the default request text
Accepting a recommendation
Reordering recommendations
Removing recommendations
Recommending others
Getting Your LinkedIn Profile Started
Optimizing the “Behind the Scenes” Sections
Managing Profile Changes
Turning off update alerts
Removing competitors from your profile
CREATING A HIGH-RANKING PROFILE
Turning On Your Public Profile
Creating a Personalized URL
Using your name
Oh no, my name is taken!
Marketing your public profile URL
Scanning Your LinkedIn QR Code
Improving Your Profile’s Strength
Expanding Your Network
Establishing Your Calling Card
Using the Name Field Correctly
Editing your name
Adding prefixes to your name
THE DOWN LOW ON LIONs
Keeping your profile confidential
Filling Out Location and Industry
Choosing your location
Using multiple locations for job search
Choosing your industry
Suggesting a missing industry
Including Your Contact Information
Adding your email addresses
Making your email visible to all
Adding a phone number
Adding your IM address
Adding your work address
Adding your Twitter account
Adding websites
Impressing with the Right Profile Picture
Why You Need a Profile Picture
Determining If You Need a New Profile Picture
Using a Photo Already Taken
Working with a Photographer
Professional photographer rates
Delaying the shoot with excuses
Taking Your Own Profile Picture
Understanding the importance of light
Finding the right background
Framing the shot
Finding the right outfit
Choosing and Uploading Your Profile Picture
Cropping to profile picture dimensions
Resizing and saving a high-res image
Uploading your photo
Using LinkedIn’s filters to make your picture better
Changing photo visibility settings
TIPS AND TRICKS FROM HEADSHOT PHOTOGRAPHERS
Developing a Compelling Headline
Grabbing Your Reader’s Attention
Adding Flair to Your Headline
Saturating Your Headline with Keywords
Add your job title
Add your specialty
Add an extracurricular hobby
Add a happy ending
Creating a Benefit Statement Headline
Adding Your New and Improved Headline to LinkedIn
LINKEDIN HEADLINE GENERATOR
Reinforcing Your Brand with a Background Photo
Finding the Right Image to Showcase Your Brand
Working with a Professional Graphic Designer
Using Online Graphic Tools to Create an Image
Adding a Background Image to Your Profile
Showing You Are Open for Business or Job Opportunities
Showing You Are Open for Business
Turning on the Open Profile setting
Enabling the Open for Business feature
Choosing your business focus
Showing You Are Open to Job Opportunities
Enabling the Open to Job Opportunities feature
Selecting only recruiters or all LinkedIn members
Detailing Your Career Trajectory and Creating the Ultimate First Impression
Getting Your Experiences Ready
Referencing Your Resume
Determining Which Experiences to Keep and Which to Merge
Keep your target audience in mind
How far back do I go?
Creating a Work History for Recent Graduates
Dealing with Employment Gaps
Creating a Powerful Experience
Adding a New Experience
STOPPING LINKEDIN FROM OVERWRITING YOUR HEADLINE
Making the start and end dates match your resume
Using month and year or just year
Getting the company logo to appear
Linking to your company’s LinkedIn page
Creating a LinkedIn Page
Less Is More — Stop Disqualifying Yourself
Optimizing your job title with keywords
Making your job title pop with symbols
JOB TITLE CHARACTER LIMITS
Describing your roles and responsibilities
Crafting an impactful achievement
EXPERIENCE CHARACTER LIMITS
Summarizing the company with a boilerplate description
Giving your reader a call to action
Editing an Existing Experience
Reordering Concurrent Experiences
Removing an Experience
Examples of Great Experiences
Salesperson looking for a new opportunity
Salesperson looking for more prospects
Human resources professional using LinkedIn for reputation management
Adding Multimedia to Make Your Profile POP!
Determining what to highlight with multimedia files
Resisting the urge to upload your resume
VIDEO RESUMES: WHEN THEY WORK AND WHEN THEY DON’T
Writing a Compelling About Section
Editing Your LinkedIn About Section
Writing in First Person
Avoiding Resume Speak
Revisiting Your LinkedIn Goals and Target Audience
Catching Your Reader’s Attention
Creating Your Professional Manifesto
Explain your benefits
Highlight your top achievements
Keep the About section focused on you
ABOUT SECTION CHARACTER LIMITS
Create a clear call to action
Formatting a Sleek LinkedIn About Section
Examples of Compelling and Engaging About Sections
Healthcare (job search)
Real estate professional (sales and prospecting)
Consultant (sales and prospecting)
IT professional (reputation management)
Product management (job search)
Leadership (reputation management)
Retail (sales and prospecting)
Accounting (sales and prospecting)
Student (job search)
ADDING MEDIA SAMPLES TO THE ABOUT SECTION
Rounding Out Your Profile and the Final Reveal
There’s More to You than Your Jobs
Adding Your Education, or Lack Thereof
Divulging the year you graduated
LISTING YOUR HIGH SCHOOL
Preparing activities and societies
Adding your education
Adding multimedia
Reordering education
Changing the school displayed in your intro card
Listing Licenses and Certifications
IMPORTING CERTIFICATIONS FROM LYNDA.COM
Adding Volunteer Experiences
Citing Your Accomplishments
Showcasing organizations
Uncovering your honors and awards
Choosing the right honors and awards
Creating a strong description
Keeping your honors and awards updated
The three P’s: Projects, publications, and patents
Adding projects
Adding publications
Adding patents
Adding courses
Adding the languages you speak
Creating a Profile in Another Language
Following Groups, Companies, and Influencers
Understanding the Importance of Groups
Determining the types of groups to join
Turning off group notifications
Joining recommended groups
Searching for groups
Deleting groups
Turning off group communication email
Choosing which groups to highlight on your profile
Cultivating Your Following Section
Choosing the right companies to follow
Following companies
Unfollowing companies
Showcasing Influencers on Your Profile
Deciding which Influencers to showcase
Finding specific Influencers
Discovering recommended Influencers
Removing Influencers
Following Schools
Publishing on LinkedIn
Showcasing Yourself as a Thought Leader
Keeping up with Articles and Activity
Understanding the LinkedIn Feed
Using hashtags
Tagging people
POPULAR HASHTAGS
Looking at the Difference between a Post and an Article
Creating your first post
How often should you post?
Benchmarking success
Reacting and responding to other people’s posts
Creating your first article
What Happens After You Publish?
Marketing Your Blog Post
Unveiling and Marketing Your Powerful Profile
Viewing Your Profile from the Mobile App
Viewing Your Profile as an Outsider
Getting Google to Index Your Profile
ADD A PROFILE BADGE TO YOUR WEBSITE
Your LinkedIn Profile Checklist
Benchmarking Your Profile’s Success
Marketing Your Profile
Alerting your connections of your updated profile
Notify your network
Send out a post on the LinkedIn feed
Message people individually
Adding your profile to other social media sites
LinkedIn profile plagiarism
MAKING IT EASY FOR PEOPLE TO CONNECT TO YOU
Getting views to your LinkedIn profile
View other profiles
Post status updates
Blog with the LinkedIn Publishing Platform
Participate in LinkedIn Groups
Recommend people
Endorse people
To Pay or Not Pay for LinkedIn
Features of paid accounts
Open Profile
Premium badge
Who’s viewed your profile
InMail
Search alerts
Unique features of premium accounts
Premium Career
Premium Business
Sales Navigator
Recruiter Lite
Choosing the best plan for you
The Part of Tens
Ten Profile Do’s and Don’ts
Do Use a Professional Profile Picture
Don’t Use LinkedIn’s Default Headline
Do Use Eye-Catching Symbols Sparingly
Do Include Your Contact Information
Do Add Media Samples
Don’t Stuff Keywords
Don’t Go Back 30 Years
Do Get Recommendations
Do Tell a Story
Do Download Your Data
Ten Tips for a Perfect Profile Picture
Hire a Professional Photographer
Use Lots of Light
Use a Nondescript Background
Dress to Impress
Adjust Yourself
Keep the Camera Close to Eye Level
Say No to the Mug Shot
Crinkle, Smile, and Jut
Use Photoshop Lightly
Crop Your Image
Ten Tips to Expand Your Network
Import Your Address Book
Import a Contact List
Let LinkedIn Help You Connect
Join One Hundred Groups
Start a LinkedIn Group
Make Connecting a Process
Link to Your Profile
Brand Yourself a LION or Just Connect to Them
Don’t Join Open Networking Lists and Groups
Use an App
Ten Tips to Leverage LinkedIn
A-B-C … Always Be Connecting
Connect and Stay in Touch
Gather Business Intelligence
Get the News
Get Social Proof and Credibility
Get Past the Gatekeeper
Rub Elbows in Groups
Find Assistance
Showcase Thought Leadership
Network in Your Pajamas
Ten LinkedIn Profile Resources
Get Inspired and Excited
LinkedIn Headline Generator
Virtual Phone Numbers
Google Voice
Skype
Say No to AOL and Hotmail Addresses
Your own domain
Acceptable free domains
Symbol Variations
Stop the Typos
SlideShare
Photographer Directory
Background Image Libraries
Online Image Apps
Ten Ways to Get Noticed by Recruiters on LinkedIn
Make It Easy to Connect the Dots Quickly
Exhibit Personality and Show a Cultural Fit
Turn On Open to Job Opportunities
Say Cheese
Provide Your Contact Information
Connect to Them
Comment on Their Posts
Post, Comment, and Hashtag
Keep Your Profile Up to Date and Fresh
Invest in Your Future
Index. Numbers
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
About the Author
Dedication
Author’s Acknowledgments
WILEY END USER LICENSE AGREEMENT
