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Dorie Clark. Reinventing You
Advance Praise for Reinventing You
Copyright
Contents
CHAPTER 1. The New Branding Landscape
The Perils of Reinventing Your Personal Brand
My Own Reinvention
The Art of Reinventing Yourself
CHAPTER 2. Recognize Where You’re Starting
Your Personal 360 Interview
Tapping Your Network
Arranging Your Focus Group
Making It Work
Your Online Presence
Don’t Stop at Facebook
Seek Out Patterns in Past Performance
Are You Too Likable?
Bring It Together
REMEMBER:
CHAPTER 3. Research Your Destination
Take a Break
Your Behind-the-Scenes Research
Informational Interviews
Step 1: Be Clear about the Help You’re Asking For
Step 2: Respect the Fact That They’re Doing You a Favor
Step 3: Ask the Right Questions
Step 4: Leave with Other Names
Step 5: Keep the Connection Alive
Step 6: Master the Follow-Up
REMEMBER:
CHAPTER 4. Test-Drive Your Path
Apprenticing
Volunteering to Build Experience
Joining a Board
Hitting the Campaign Trail
Job Shadowing
How Much Time and Money Can You Spend?
Dreaming Big
The Path Isn’t Always Linear
REMEMBER:
CHAPTER 5. Develop the Skills You Need
Ensure Your Job Grows with You
Strategic Moonlighting
When to Go Back to School
When Not to Go Back to School
Do a “Mini-MBA”
Targeted Strategies to Build Your Skills
REMEMBER:
CHAPTER 6. Who’s Your Mentor?
Step 1: Discover Whom You Want to Emulate
Step 2: Ensure Mentors Are a Good Fit
Step 3: Identify the Right Mentor for You
Step 4: Learn from the Wisdom of Crowds
Step 5: Learn What Your Mentor Can Teach You
Step 6: Develop Your Own Curriculum
Step 7: Make It Worthwhile for Your Mentor
Step 8: Give Back
REMEMBER:
CHAPTER 7. Leverage Your Points of Difference
Building on Your Transferable Skills
From Legal Scholar to Wine Expert
Understand What You Have—That They Don’t
Leverage Your Outsider Status
Use the Power of Your Identity
The Story Only You Can Tell
Start with the Basics—Your Appearance as a Brand
The Perils of “Fixing” Your Brand
REMEMBER:
CHAPTER 8. Build Your Narrative
Make the Connections Obvious
Find Your Hidden, Underlying Themes
Extending Your “Product Line”
Bridging Your Brand Gap
Explain the Value You Bring
Your Road-to-Damascus Moment
The First Caveat: You Can’t Be Who You Aren’t
How Al Gore Lost—Then Found—His Branding Mojo
The Second Caveat: You Have to Believe in Yourself
Embody Your New Brand
REMEMBER:
CHAPTER 9. Reintroduce Yourself
Status—You Can Take It with You
Send the Right Signals
You Don’t Have to Say It—You Can Write It
Shift Your Behavior
No Laughing Matter—How Al Franken Became Senator
Develop Validators
Go Where the Action Is
Leverage Symbolic Actions
REMEMBER:
CHAPTER 10. Prove Your Worth
Building Your Portfolio
Finding Your Medium
Your Multimedia Mix
Building Relationships Online
Finding Your Audience
How to Keep Social Media from Taking Over Your Life
Scheduling Your Way to Sanity
Capture That Data!
Building Your Reputation in the Real World
Start Your Own Group
The Joy of Public Speaking
Getting Yourself Booked
REMEMBER:
CHAPTER 11. Keep It Going
Monitor Your Brand
Make a Public Commitment
Keep from Backsliding
Don’t Be Afraid to Reevaluate
Be Consistent
Build Up Goodwill
Time Heals All Wounds
REMEMBER:
EPILOGUE. Make Your Reinvention Work
APPENDIX A. Your Professional Reinvention Self-Assessment
Who You Are
Where You’re Going
Your Competitive Advantage
Demonstrating Your Value
APPENDIX B. Classroom or Book Group Discussion Questions
Notes. CHAPTER 1
CHAPTER 2
CHAPTER 7
CHAPTER 8
CHAPTER 9
CHAPTER 10
CHAPTER 11
Acknowledgments
About the Author
