The MultiThread Marketer

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Doug Mitchell. The MultiThread Marketer

Preface

Introduction

Section One: Finding Your MultiThread Marketer

The Basics: Seriously?

The Search For Knowledge

How’s the Candidate’s Google Juice?

Measure Twice - Cut Once - 1300 Times

Mentors: The Fresh Makers

Weed Whacking

Whatcha Been Readin’ Lately?

Section Two: Becoming A MultiThread Marketer

I.T. Depends

Sorry Dave, I’m Afraid I Gantt Do That

Blogging Wonkers and the Content Factory

Content Management Syndrome

Social Media Madness

Paying Less For Organic

Warning GRAPHIC Language Ahead

Section Three: Making a Case (Study) for MultiThreading

Proactive Bench Building

Repack Repurpose Reap Rewards

Enlargement Dysfunction Nigeria

Video Killed the Marketing Star

Boesen the Florist

Section Four: Additional MultiThreading Resources

Days In the Life of the Modern Marketer

The Misguided Marketing Job Description

The Marketing Interview

That’s A Wrap

References

Отрывок из книги

Doug Mitchell Livestreaming at a Conference for Entrepreneurs

Hey, Doug Mitchell here. Let me start by saying I’m absolutely NOT an authority on hiring marketers. In fact, I haven’t hired a single marketer in my 16 professional years. Does that disqualify me from writing this book? Read on and find out.

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If your company hires a strategic or MultiThread Marketer with a modern, robust, and just-technical-enough skill set, it will make success a far more likely outcome. The right marketing hire will enable your organization to marshal all the best marketing resources it needs to succeed in our modern, turbulent, and light speed economy.

Make the wrong hire and your company will miss market opportunities, be outpaced by the competition, or worse. The MultiThread Marketer doesn’t merely fit the Jack-of-all-trades moniker. Rather he has a blend of long-term linear thinking to balance strategy and vision with hyperactive “Googlish” thinking that filters, processes, and executes at ludicrous speed.

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