Designology

Designology
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Dr. Sally Augustin helps people design spaces that are much more than just clean or clutter-free–it helps them design spaces to support their deepest goals. It's a mind-opening new way of working with the space around us every day.
A widely published Fellow of the American Psychological Association, Sally has produced work featured in The New York Times, The Wall Street Journal, Elle Décor, House Beautiful, The Guardian, Forbes, Huffington Post, Psychology Today, Prevention, Salon, Self and more. She's a contributor both to the Harvard Business Review and Psychology Today, and her clients include Kohler, Sherwin-Williams, Intel, CPP, Inc. (owners of the Meyers-Briggs personality test), The American Society of Interior Designers, and more.
Based on the insights of environmental psychology, Sally Augustin has developed a fascinating new concept of PlaceType, eight different patterns of human psychology that encode our response to surroundings. Like COLOR ME BEAUTIFUL, which enabled millions of women to instantly understand their «season» and chose the most flattering colors for makeup and fashion, DESIGNOLOGY gives readers the tools they need to instantly understand themselves and how to work with the world around them.
DESIGNOLOGY cuts through the fads of clutter and cleaning books and delivers the clear, uncomplicated truth about why we respond to certain spaces in certain ways, and how we can use colors, scents, and other sensory experiences to create spaces that serve our real needs. Sally Augustin delivers straightforward action plans we need to develop places where we can live our best lives.

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Dr. Sally Augustin. Designology

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This text is dedicated to Denny Beasley (he knows the reasons why) and to Cristina Banks of the University of California, Berkeley, for all her support as this book was being developed.

Chapter 1 What Is Environmental Psychology and Why Does It Matter?

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Light can be darker and lighter, too. Professionals have all sorts of fancy tools to tell how bright or dark a light is, and everyone else just has eyes. What you need to know is that as light gets brighter, our energy levels climb. Intensely bright light works well for operating heavy machinery and doing surgery. The light of a single candle is great for a quiet conversation. Light-colored walls and glossy surfaces make lights seem a little brighter, and that means they are more energizing, something to remember when you’re picking materials for surfaces. Lights on dimmers or with a few preset settings allow you to select the light intensities that work for you in a particular moment.

Humans are most comfortable in spaces with certain distributions of light. Allover bright or dark is not what makes us feel good. Lighter colors on walls makes spaces seem bigger, and positioning pot lights in ceilings and other similar “luminaires” so that they bathe walls in light also makes a space seem larger—which can be a good thing or not, depending on the true size of the space and what’s planned.

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