A Trilogy On Entrepreneurship: Creating the Enterprise

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Eduardo A. Morato Jr.. A Trilogy On Entrepreneurship: Creating the Enterprise

FOREWORD

Chapter One. Establishing the Enterprise

Chapter Two. Planning the Enterprise

Chapter Three. Investing

Chapter Four. Valuating

Chapter Five. Financing

Chapter Six. Managing Costs and Profits

Chapter Seven. Managing Risks

APPENDICES

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Book Two, Creating the Enterprise, commits the entrepreneur to establishing a new business venture. The organizational, legal, technical and managerial elements of putting an enterprise together are complemented by the writing and submission of a business plan for the eyes and ears of investors, financiers, partners and managers.

The book takes the entrepreneur through the art and science of Investing and Financing. For entrepreneurs considering the acquisition (or disposition) of existing enterprises, there is a chapter devoted to Valuating, or the estimation of asset or share values.

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The business plan should contain important information about the business itself, its organizers, its management and technical people, its financial structure, its market potential, its target market, its projected sales, expenses and profits and its probable risks.

The business plan should begin with the business concept and the vision for the enterprise in the next three to five years. It should then declare the business purpose or the mission statement of the enterprise. This could be accompanied by a statement of values or business philosophy. The business plan should proceed to an enumeration of business objectives, key result areas and performance indicators for the planning period. An overall enterprise strategy should then be articulated to show how the performance indicators could be attained.

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