Оглавление
Emma Jones. Go Global
Publishing details
About the Author
Who This Book is For
Introduction
With thanks
Experts and contributors
Case study companies
Private sector supporters
And finally …
Reasons to Go Global
1. Market opportunity
2. Exchange rates
3. Diversify and innovate
4. Technology
5. Political will
6. Broadened horizons
Crisis of confidence
1. Perceptual & psychological
2. Profitable & practical
Bring down the barriers!
Fears and realities
How government can help
Five steps to success
Step 1: Research
Reactive
Proactive
Research links for countries and customers
Digital nations
Research links for costs
Research links for competition
Primary data
Survey tools
Social media channels
Success Story
Government support
1. Overseas Market Introduction Scheme (OMIS)
2. The Export Marketing Research Scheme (EMRS)
Success Story
Step 2: Promote
1. Create content and micro publish
Routes to publishing
Price point
2. Distribute and promote
International search engine optimisation
Google juice
Coming up the ranks
Social media marketing
1. Facebook
Top Tip
Look my way
Success Story
2. Twitter
5 Twitter apps to power your global business
Top 20 Markets by Twitter Penetration, June 2010. Total Audience, Age 15+ - Home & Work Locations
Success Story
3. LinkedIn
4. Flickr
5. YouTube
A warm welcome
Press releases and events
Get spotted by trendwatching.com
Keeping up with the news
Awards and recognition
Attend events
Top Tip on TAP
Plan for, and profit from, trade shows
Success Story
Top Tip
Top 10 promotion checklist
Success Story
Step 3: Sell
Via your own site
Add an e-commerce plug-in to your blog
Template website with e-commerce built-in
Add a shopping cart to your site
Success Story
Sales via mobile phones
Data lists
Isle of Man brings in the business
Top Tip
Via platform sites
1. Alibaba.com
Success Story
2. Amazon Marketplace
3. eBay
Success Story
International trading on eBay: a how-to guide
4. Elance.com
5. Etsy.com
Success Story
6. iStockphoto
Success Story
7. iTunes
Success Story
8. LinkedIn
9. oDesk.com
10. Ooh.com
Agents and distributors
Success Story
Success Story
Accepting payment
Online payment gateways. PayPal
RBS Worldpay
Google Checkout
Moneybookers
Sagepay
Business banks
Foreign currency brokers
Step 4: Deliver
Shipping and postage
Royal Mail
Success Story
Couriers
Comparing prices
Our own go compare
Success Story
Local shipping
How to grow your e-commerce business through outsourced fulfilment
Administration
Export documentation
Proof of export
Tax treatment of exports
Exporting legalities
The national export system
Intellectual property
Insurance
Distance selling regulations
Admin checklist
Success Story
Customer service
Answering questions
Attend meetings and calls
Manage projects
Success Story
Step 5: Go Local
Website localisation and geo-targeting
Domain names
Local hosting
Translation
Imagery
Success Story
The ten most used languages on the web
Local presence
1. International virtual office
2. International virtual number
3. International virtual PA
Get the Local Look: by post
Visiting and business etiquette
Cultural and business etiquette
Speaking your client’s language
What to pack
A warm welcome
Where to work
A memorable exchange
Success Story
Deepening cultural relations
Government support
UK Trade & Investment
1. Passport to export
2. Overseas market introduction service
3. Export communications review
4. Export marketing research scheme
5. Market visit support
6. Tradeshow access programme (TAP)
7. Online business opportunities
Scottish Development International (SDI)
Overseas market introduction service
Enterprise Europe Scotland
British Airways flight discount offer
Useful links
Invest Northern Ireland (INI)
Export skills and knowledge workshops
Market entry support
In-market support
Market visits
Business information centre and Enterprise Europe Network
Useful links
International Business Wales (IBW)
Useful links
Other. British Chambers of Commerce
Private sector providers
Alibaba.com
HP
PayPal
How PayPal can help
Make contact
Powa.com
Regus
Shipwire.com
Conclusion
Appendix 1: Country profiles for the UK’s top 30 export nations
Australia
Belgium
English to Flemish
Brazil
English to Portuguese
Canada
China
English to Mandarin [Pinyin]
English to Cantonese [Pinyin]
Czech Republic
English to Czech
Denmark
English to Danish
France
English to French
Germany
English to German
Greece
English to Greek
Hong Kong
English to Mandarin [Pinyin]
English to Cantonese [Pinyin]
India
English to Hindi [phonetic]
English to Bangla [phonetic]
Ireland (Eire)
English to Irish
Italy
English to Italian
Japan
English to Japanese
Luxembourg
English to Luxembourgish
Netherlands, The
English to Dutch
Norway
English to Norwegian
Poland
English to Polish
Portugal
English to Portuguese
Russia
English to Russian
Saudi Arabia
English to Arabic
Singapore
South Africa
South Korea
Spain
English to Spanish
Sweden
English to Swedish
Switzerland
Turkey
English to Turkish
United Arab Emirates (including Dubai)
USA
Appendix 2: International trade bodies for the UK’s top 30 export nations. Europe. Belgium
Czech Republic
Denmark
France
Germany
Greece
Ireland
Italy
Netherlands, The
Norway
Poland
Portugal
Russia
Spain
Sweden
Switzerland
Turkey
Australasia. Australia
Asia. Hong Kong
Japan
China
India
Singapore
South Korea
Africa. South Africa
North America. Canada
USA
South America. Brazil
Middle East. Dubai
Appendix 3: Customs declaration forms. Copy of CN22 declaration
Copy of CN23 declaration
Appendix 4: World time zones
Appendix 5: Cultural briefing
China
India
Russia
Saudi Arabia/Yemen
Spain
Sweden
Spare Room Start Up: How to start a business from home
Working 5 to 9: How to start a successful business in your spare time
The Start-Up Kit: Everything you need to start and run a business
