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Alpina

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Office 159-169

123007, Moscow, Russia

International@alpina.ru


Managing Editor: Marina Krasavina

Project Editor: Natalia Pepelina

Translator: Andrew Freeburg

Copyeditor: Jennifer Eremeeva

Proofreaders: Beth Dymond, Anna Brown

Cover design: Yuri Buga


All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.


Copyright © 2021 by Evgeny Shchepin

© Electronic edition. Alpina, 2022

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Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top

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