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Fred Vogelstein. Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives
BATTLE OF THE TITANS. Fred Vogelstein
Copyright
Dedication
Introduction
1. The Moon Mission
2. The iPhone Is Good. Android Will Be Better
3. Twenty-Four Weeks, Three Days, and Three Hours Until Launch
4. I Thought We Were Friends
5. The Consequences of Betrayal
6. Android Everywhere
7. The iPad Changes Everything—Again
8 “Mr. Quinn, Please, Don’t Make Me Sanction You.”
9. Remember Convergence? It’s Happening
10. Changing the World One Screen at a Time
A Note on My Reporting
Notes. Introduction
1. The Moon Mission
2. The iPhone Is Good. Android Will Be Better
3. Twenty-Four Weeks, Three Days, and Three Hours Until Launch
4. I Thought We Were Friends
5. The Consequences of Betrayal
6. Android Everywhere
7. The iPad Changes Everything—Again
8. “Mr. Quinn, Please, Don’t Make Me Sanction You.”
9. Remember Convergence? It’s Happening
10. Changing the World One Screen at a Time
Index
Acknowledgments
About the Author
About the Publisher
Отрывок из книги
For Evelyn, Sam, and Beatrice
Title Page
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Ryan, who has never talked publicly about those days until now, said the experience taxed every ounce of his negotiating skills. He’d been assembling complex carrier deals for nearly a decade and was known in the industry as one of the early thinkers about the future of wireless. He’d grown Cingular’s wireless data business from almost nothing to $4 billion in revenue in three years. But Apple and Jobs had little experience negotiating with carriers, making it much harder for Ryan to predict how they would respond to his various offers. “Jobs hated the idea of a deal with us at first. Hated it,” Ryan said. “He was thinking that he didn’t want a carrier like us anywhere near his brand. What he hadn’t thought through was the reality of just how damn hard it is to deliver mobile service.” Throughout 2004, during the dozens of hours he and his team spent in meetings with Apple executives in Cupertino, Ryan kept reminding Jobs and other Apple executives that if Apple became a carrier itself, it would get stuck with all the hassles of running an inherently unpredictable asset—a cell phone network. A deal with Cingular would insulate Apple from all that. “Funny as it sounds, that was one of our big selling points to them,” Ryan said. “Every time the phone drops a call, you blame the carrier. Every time something good happens, you thank Apple.”
Cingular wasn’t just playing defense17. Executives such as Ryan thought partnering with the inventor of the iPod would transform the way customers thought about their own company. Apple’s explosive success with the iPod in 2004 and 2005—it sold 8.2 million iPods in 2004 and another 32 million in 2005—had taken Jobs’s status as a business and cultural icon to unparalleled heights. The likely torrent of new customers who would come to Cingular if it were the carrier for a phone as revolutionary as the iPod had been made them salivate.
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