Semi-Organic Growth
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Оглавление
Geis George T.. Semi-Organic Growth
Preface
Acknowledgments
Chapter 1. M&A Success and Failure
M&A Activities
Evaluating Performance
Reasons for M&A Failure
Semi-Organic Growth: Beginnings
Chapter 2. Imprinting Semi-Organic Growth
Applied Semantics Deal
What Distinguishes Semi-Organic Growth
Semi-Organic Acceleration
Chapter 3. Google versus Apple: M&A Paths Diverge, then Converge
Historical Perspective in M&A Activity
Dyadic Cascading
M&A Strategy Changes
Chapter 4. M&A Market Modeling
An MIT Market Model for Google
Key Steps in Market Modeling
Using Marketing Modeling
Broad Appeal of Market Modeling
Chapter 5. Google Media Deals
Media Deal Categories
Google's Media Schizophrenia
Chapter 6. Google Internet Deals
Internet Services/Software Market Model
Post-Closure Deal Analysis
Chapter 7. Google Technology Platform Deals
Smartphones
The Smart Home
Robotics and Artificial Intelligence
Technology Platform Scope and Endgame
Chapter 8. Failed or Shuttered Deals
Success Metrics
Goodwill Write-Downs and Deal Failure
Failure and the Spirit of Experimentation
Some Shuttered Transactions
An Acquisition and Rapid Exit
Overall Assessment of the Motorola Deal
Chapter 9. Disclosure versus Secrecy
SEC Guidelines for Disclosure
Company Secrecy/Disclosure Motives
Disclosing Value and Terms
Materiality Revisited
Chapter 10. Forms of Consideration
Stock versus Cash as Consideration
Motivations for Using Cash or Stock
Consideration Beyond the Close
Chapter 11. Contingent Consideration
The Earn-out
Retention Bonuses
Moving Away from Earn-outs
Chapter 12. Dimensions of M&A Integration and Semi-Organic Growth
Typologies for M&A Integration
Google's Integration Styles
Microanalysis Necessary
Chapter 13. Acqui-Hires Enhancing Google Offerings
Why Products to Reach Customers Should Drive M&A Activity
Forms of Acqui-Hiring
Google M&A Alumni
Chapter 14. Competitive Deal Constellations and Ecosystem Synergy
Competitive Constellations: Google versus Amazon
Ecosystem Synergy
Ecosystem Synergy and Semi-Organic Growth
References
About the Website
About the Author
Index
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Отрывок из книги
To George S. Geis, Terri L. Geis, and Anne L. Geis – three ongoing sources of semi-organic growth
Then along came Google. Starting with the early days of Google, acquisitions appeared to play a particularly important role in the strategic unfolding of this iconic company. Google was becoming an experimental lab, not only for products and services but also in utilizing M&A to further its purposes.
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Chapter 7 explains how acquisitions have played a key role in extending Google beyond its core search/advertising business to an ever-expanding technology platform for new products and services. The chapter explores acquisitions that relate to subsectors of this platform, including smartphone, smart home, robotics, and artificial intelligence.
Chapter 8 illustrates that although Google is regarded as having developed the most successful technology M&A program in history, certainly not all of its deals have done well. This chapter examines some of Google's abortive transactions and suggests reasons for these failures. We also provide an analysis of gains and losses associated with the purchase of Motorola Mobility.
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