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SOCIAL psychology has, as a rule, dealt with various phases of social experience from the psychological standpoint of individual experience. The point of approach which I wish to suggest is that of dealing with experience from the standpoint of society, at least from the standpoint of communication as essential to the social order. Social psychology, on this view, presupposes an approach to experience from the standpoint of the individual, but undertakes to determine in particular that which belongs to this experience because the individual himself belongs to a social structure, a social order.
No very sharp line can be drawn between social psychology and individual psychology. Social psychology is especially interested in the effect which the social group has in the determination of the experience and conduct of the individual member. If we abandon the conception of a substantive soul endowed with the self of the individual at birth, then we may regard the development of the individual's self, and of his self-consciousness within the field of his experience, as the social psychologist's special interest. There are, then, certain phases of psychology which are interested in studying the relation of the individual organism to the social group to which it belongs, and these phases constitute social psychology as a branch of general psychology. Thus, in the study of the experience and behavior of the individual organism or self in its dependence upon the social group to which it belongs, we find a definition of the field of social psychology.
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While minds and selves are essentially social products, products or phenomena of the social side of human experience, the physiological mechanism underlying experience is far from irrelevant – indeed is indispensable – to their genesis and existence; for individual experience and behavior is, of course, physiologically basic to social experience and behavior: the processes and mechanisms of the latter (including those which are essential to the origin and existence of minds and selves) are dependent physiologically upon the processes and mechanisms of the former, and upon the social functioning of these. Individual psychology, nevertheless, definitely abstracts certain factors from the situation with which social psychology deals more nearly in its concrete totality. We shall approach this latter field from a behavioristic point of view.
The common psychological standpoint which is represented by behaviorism is found in John B. Watson. The behaviorism which we shall make use of is more adequate than that of which Watson makes use. Behaviorism in this wider sense is simply an approach to the study of the experience of the individual from the point of view of his conduct, particularly, but not exclusively, the conduct as it is observable by others. Historically, behaviorism entered psychology through the door of animal psychology. There it was found to be impossible to use what is termed introspection. One cannot appeal to the animal's introspection, but must study the animal in terms of external conduct. Earlier animal psychology added an inferential reference to consciousness, and even undertook to find the point in conduct at which consciousness appears. This inference had, perhaps, varying degrees of probability, but it was one which could not be tested experimentally. It could be then simply dropped as far as science was concerned. It was not necessary for the study of the conduct of the individual animal. Having taken that behavioristic standpoint for the lower animals, it was possible to carry it over to the human animal.
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