Practical Sustainability Strategies

Practical Sustainability Strategies
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The guide to sustainable strategies and tools to improve competitive business advantage, updated with practical case studies and supporting teaching material The revised and updated second edition of Practical Sustainability Strategies is filled with proven strategies and tools for organizations to integrate sustainability into their business models. Drawing on the authors’ research and years of hands-on experience, the book defines strategies that organizations can put in place to develop, extend, or maintain competitive advantage without harming the environment. Additionally, the authors provide tools for measuring and reporting progress and present illustrative case studies that clearly demonstrate the importance of implementing sustainability. Since the first edition was published in 2013, new strategies, measurements, and certifications have been developed. The book, which is used by several business schools around the globe, has been updated to include these new and effective strategies, including circular economy, the sharing economy, adaptation, resiliency, and strategies to fight climate change. This new edition also highlights the UN Sustainable Development Goals that have been adopted worldwide. This updated second edition: Covers new strategies, measuring systems, GRI, STARS and B-Lab certifications Offers teaching slides and questions for use in the classroom Explores the principles and importance of sustainability Examines more than 10 different sustainability strategies Presents the economic justification for sustainability with illustrative examples Written for sustainability managers, ESG professionals, engineers, process designers, policy makers, CEOs, business schools, and others, the second edition of Practical Sustainability Strategies offers an updated guide to the most recent strategies and tools that can be put into place to improve competitive advantage, while also providing a positive impact to the community and workplace.

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George P. Nassos. Practical Sustainability Strategies

Table of Contents

List of Tables

List of Illustrations

Guide

Pages

PRACTICAL SUSTAINABILITY STRATEGIES. HOW TO GAIN A COMPETITIVE ADVANTAGE

PREFACE OF GEORGE P. NASSOS

PREFACE OF NIKOS AVLONAS

REFERENCES

ABOUT THE COMPANION WEBSITE

CHAPTER 1 Urgency to Adopt Sustainability

CREATION OF THE ENVIRONMENT

EXCEEDING THE ECOLOGICAL FOOTPRINT

THE LIMITS TO GROWTH

CONSUMPTION FACTOR

CONSERVATION OF WATER

THE DEPLETION OF FOSSIL FUELS

CLIMATE CHANGE

POPULATION GROWTH

THE ENVIRONMENT'S BIG FOUR

REFERENCES

CHAPTER 2 Development of the Sustainability Concept and CSR

CSR TODAY: FROM SHAREHOLDER VALUE TO STAKEHOLDER VALUE

CSR MEASURING AND REPORTING

THE SUSTAINABLE DEVELOPMENT CONCEPT THOUSANDS YEARS AGO

REFERENCES

CHAPTER 3 Imbedding the UN Sustainable Development Goals to Achieve Sustainability

UN 2030 AGENDA

THE 17 SUSTAINABLE DEVELOPMENT GOALS

A REAL POSITIVE VIEW OF THE SDGs

A FURTHER LOOK AT THE SDGs

REFERENCES

CHAPTER 4 The Natural Step

THE FOUR SYSTEM CONDITIONS FOR SUSTAINABILITY

System Condition 1—Substances from the Earth's Crust Must Not Systematically Increase in the Ecosphere

System Condition 2—Substances Produced by Society Must Not Systematically Increase in the Ecosphere

System Condition 3—The Physical Basis for Productivity and Diversity of Nature Must Not Be Systematically Diminished

System Condition 4—There Must Be Fair and Efficient Use of Resources with Respect to Meeting Human Needs

SCIENTIFIC RATIONALE FOR THE NATURAL STEP

THE NATURAL STEP RECENT PROJECTS. Interface—The First Company to Adopt the Natural Step

VinylPlus—The European PVC Industry's Voluntary Commitment to Sustainable Development

Dow Measures Up

Nike's Core Values

Pratt and Whitney Canada's Sustainability Journey

The Circular Economy

REFERENCES

CHAPTER 5 Eco-Effective Versus Eco-Efficient: Sustainability Versus Being “Less Bad”

FUEL EFFICIENCY

COMPUTING EFFICIENCY

MORE DURABLE BRAKE PADS

INCREASE POLYMER RECYCLING

REDUCED SEWAGE EFFLUENT

MORE EFFICIENT CLOCKS

CRADLE TO CRADLE

Step 1—Get free of known undesirable substances:

Step 2—Follow informed personal preferences:

Step 3—Creating a “Passive-Positive” List:

Step 4—Activate the positive list:

DO NOT TAKE IT TO THE EXTREME

REFERENCES

CHAPTER 6 Servicizing and the Sharing Economy

SELL ILLUMINATION

SELL A PAINTED CAR

SELL FLOOR COMFORT AND ESTHETICS

SELL WATER TREATMENT SERVICES

THE EVOLUTION OF THE SHARING ECONOMY

COLLABORATIVE CONSUMPTION

CLASS FINAL PROJECTS

Medication Delivery

Refill Perfume Shop

Luggage

Home Improvement Paint

Nutrient Services

Baby Mattresses

Seat-Go-Round

Bike Helmets

Q Card for Better Transportation

REFERENCES

CHAPTER 7 Adopting Systems Thinking

SYSTEM ELEMENTS

SYSTEM INTERCONNECTIONS

SYSTEM FUNCTION OR PURPOSE

TUNNELING THROUGH THE COST BARRIER

INTERFACE PIPE DESIGN

REDUCING OIL IMPORTS

REDUCING CARBON DIOXIDE EMISSIONS

ILLEGAL IMMIGRATION

SAILBOAT DESIGN

REFERENCES

CHAPTER 8 Base of the Pyramid

THE GREAT LEAP DOWNWARD

ELECTRIFY THE BOTTOM OF THE PYRAMID

HINDUSTAN LEVER AND NIRMA

BOP PROTOCOL

INITIATIVES BY THE WORLD RESOURCES INSTITUTE

DEVELOPING THE BOTTOM OF THE PYRAMID

IS THE BASE OF THE PYRAMID A MIRAGE?

REFERENCES

CHAPTER 9 Environmental Innovation Through Biomimicry

ABALONE

SPIDER SILK

BIVALVES

RHINOCEROS

FISH-INSPIRED TRAVEL

CHEETAHS

COMPACT AND EFFICIENT STRUCTURE

ETHANOL

COLOR FROM STRUCTURE RATHER THAN PIGMENTS

CRICKET SOUNDS

BIO-INSPIRED LEDs

LESSONS FROM LAVASA

OWL WINGS INSPIRE WIND TURBINE BLADE DESIGN

SHAVING RAZORS INSPIRED BY FROG AND CRICKET LEGS

ADDITIONAL TECHNOLOGIES INSPIRED BY BIOMIMICRY

MINDFUL MINING: A PROPOSAL

Introduction

Business as Usual

Business Unusual: Proposed Business Model

REFERENCES

CHAPTER 10 The Need and Growth of a Circular Economy

KALUNDBORG SYMBIOSIS

EARLIER MODEL

TERRACYCLE INTRODUCES “LOOP”

DESIGNING FOR THE CIRCULAR ECONOMY

THE ELLEN MACARTHUR FOUNDATION

QUANTITY OF WASTE FOR THE CIRCULAR ECONOMY

PERSONAL NOTE

REFERENCES

ADDITIONAL CASE STUDIES

CHAPTER 11 Addressing Climate Change

ENERGY: WIND TURBINES (ONSHORE)

ENERGY: SOLAR FARMS

MATERIALS: REFRIGERATION

MATERIALS: ALTERNATIVE CEMENT

FOOD: REDUCED FOOD WASTE

FOOD: PLANT-RICH DIET

WOMEN AND GIRLS: EDUCATING GIRLS AND FAMILY PLANNING

BUILDINGS AND CITIES: DISTRICT HEATING

BUILDINGS AND CITIES: INSULATION

LAND USE: TROPICAL FORESTS

LAND USE: TEMPERATE FORESTS

TRANSPORT: ELECTRIC VEHICLES

TRANSPORT: SHIPS

TOP 20 SOLUTIONS

COMING ATTRACTIONS

REFERENCES

NOTE

CHAPTER 12 Adapting and Building Resilience to Climate Change

INTERCONNECTEDNESS OF CLIMATE RISKS IN A GLOBALIZED WORLD

LARGE-SCALE CLIMATIC SHIFTS

BUILDING RESILIENCE

CASE STUDY: MINING COMPANY

CASE STUDY: EXTRACTIVES SECTOR PARTNERS WITH GOVERNMENT AND COMMUNITIES TO FIGHT MALARIA IN MOZAMBIQUE

THE STRATEGY DEVELOPMENT PROCESS

REFERENCES

CHAPTER 13 Emergent Technologies for Adaptation

NO POVERTY AND INNOVATION

ZERO HUNGER AND INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) PLATFORMS

GOOD HEALTH, WELLBEING, AND VIRTUAL REALITY

QUALITY EDUCATION, MIXED REALITIES, AND 5G

GENDER EQUALITY AND MOBILE TECHNOLOGIES

CLEAN WATER NANOTECHNOLOGY—SANITATION AND SMART CITIES

AFFORDABLE CLEAN ENERGY AND BIOFUELS

DECENT WORK, ECONOMIC GROWTH, AND FUTURE TECHNOLOGIES

INDUSTRY, INNOVATION, INFRASTRUCTURE, DRONES, AUGMENTED REALITY, AND SMART CITIES

REDUCING INEQUALITIES

SUSTAINABLE CITIES AND COMMUNITIES, IT, AND SMART CITIES

RESPONSIBLE CONSUMPTION AND PRODUCTION

CLIMATE ACTION—LIFE BELOW WATER—LIFE ON LAND

PEACE, JUSTICE, STRONG INSTITUTIONS, AND NEW TECHNOLOGICAL CHALLENGES

REFERENCES

CHAPTER 14 The Circular Economy Through Energy Recovery

UNDERSTANDING WASTE MANAGEMENT

WASTE-TO-ENERGY SYSTEMS

Incineration

Combined Heat and Power (Cogeneration)

Combined Heat, Power, and Cooling (Trigeneration)

Pyrolysis

Gasification

Anaerobic Digestion

THE CHALLENGES OF WASTE-TO-ENERGY INITIATIVES

THE FUTURE OF WASTE-TO-ENERGY INITIATIVES

REFERENCES

CHAPTER 15 Environmentally Effective Buildings

NET-ZERO ENERGY BUILDINGS

LEED PROJECT CERTIFICATION PROCESS

LEED ACCREDITED PROFESSIONAL

LIVING BUILDING CHALLENGE

WORLD'S GREENEST BUILDING

THE WELL BUILDING STANDARD

BREEAM

OTHER BUILDING CERTIFICATIONS

REFERENCES

NOTES

CHAPTER 16 Green Chemistry, Nanotechnology, and “Big Hairy Audacious Goal”

GREEN CHEMISTRY

NANOTECHNOLOGY

“BIG HAIRY AUDACIOUS GOAL”

Washing Machines

Toilets

Urban Farming

CASE STUDY

REFERENCES

CHAPTER 17 Sustainable Strategies and Beyond

CHAPTER 18 Standards and Guidelines for Managing Sustainability (CSR) NEED FOR A SUSTAINABLE STRATEGY

MANAGING SUSTAINABILITY AND STANDARDS

CASE STUDY ON SUSTAINABLE STRATEGY

GLOBAL REPORTING INITIATIVE (GRI) AND STAKEHOLDERS

GRI INTERPRETATIONS OF STAKEHOLDER ENGAGEMENT

THE STAKEHOLDER REPORTING PROCESS

GRI TESTS FOR STAKEHOLDER INCLUSIVENESS

PRESENTATION OF REPORTED STAKEHOLDER DISCUSSIONS

ISO 26000 FRAMEWORK

UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UN SDGs)

CASE STUDY: BMO FINANCIAL GROUP—2017 ENVIRONMENTAL, SOCIAL, AND GOVERNANCE REPORT AND PUBLIC ACCOUNTABILITY STATEMENT. Report Extract

SUSTAINABILITY ACCOUNTING STANDARDS BOARD (SASB)

INTERNATIONAL INTEGRATED REPORTING COUNCIL (IIRC)

CORPORATE SUSTAINABILITY TRENDS

ISSUES FOR LEARNING AND DISCUSSION

REFERENCES

CHAPTER 19 The Corporation and its Stakeholders. EXAMINING THE STAKEHOLDER CONCEPT

STAKEHOLDERS: DEFINITION—PRIMARY AND SECONDARY STAKEHOLDERS

CASE STUDY: CAMPBELL SOUP COMPANY—2018 CORPORATE RESPONSIBILITY REPORT EXTRACT. Stakeholder Engagement

Stakeholder Relations and Attributes—Power, Legitimacy, Urgency

CASE STUDY: TD—2017 CORPORATE RESPONSIBILITY REPORT EXTRACT. Stakeholder Engagement

Balancing Stakeholders' Expectations

CASE STUDY: HESS CORPORATION—2017 SUSTAINABILITY REPORT EXTRACT. Stakeholder Engagement

Stakeholder Engagement Process

EXTERNAL STAKEHOLDERS

Materiality Assessment

CASE STUDY: CAMPBELL SOUP COMPANY—2018 CORPORATE RESPONSIBILITY REPORT EXTRACT. Materiality Assessment

Benefits from the Corporation's Responsible Behavior: The Sustainability (CSR) Debate

The Corporate Social Responsibility (CSR) Debate

Issues for Learning and Discussion

REFERENCES

CHAPTER 20 Sustainability (CSR or ESG) Reporting. SUSTAINABILITY (CSR OR ESG) REPORTING

CONTEXT OF REPORTS

CHANGES OVER THE YEARS

HESS CORPORATION 2017 SUSTAINABILITY REPORT. Approach to Reporting

Reporting Standards

Materiality

Boundary Setting

Restatements

Assurance

Requests for Information

JOHNSON & JOHNSON 2017 HEALTH FOR HUMANITY REPORT. About this Report

B Corporation

Sustainability in the Supply Chain

Sustainability Reports and Impact Investments

Sustainability and ESG Ratings

CASE STUDY: MARKS AND SPENCER PLAN A REPORT 2018, PLAN A 2025 AND OUR STRATEGY—HELPING TO MAKE M&S SPECIAL AGAIN. Transformation Timeframe

Issues for Learning and Discussion

REFERENCES

CHAPTER 21 Sustainability Metrics for Improving Impact

METRICS IN THE GRI GUIDELINES

CASE STUDY: ABM 2017 CORPORATE SUSTAINABILITY REPORT. 102-49—Changes in Reporting

102-50—Reporting Period

102-51—Date of Most Recent Report

102-52—Reporting Cycle

102-53—Contact Point for Questions Regarding the Report

102-54—Claims of Reporting in Accordance with the GRI Standards

102-56—External Assurance

GRI INDEX

ISO 26000

Ecological Footprint

Metrics for Carbon Footprint

Life Cycle Assessment (LCA)

Balanced Scorecard

How Metrics of Sustainability Can be Used (e.g., Assessments, Audits)

CASE STUDY: THE HARTFORD—2016 SUSTAINABILITY REPORT. Communities and Giving

Diversity and Inclusion

Ethics and Governance

Environmental Stewardship

Stakeholder Metrics and Sustainability

ISSUES FOR LEARNING AND DISCUSSION

REFERENCES

CHAPTER 22 Life Cycle Analysis and Carbon Footprint Reduction. WORLD POPULATION AND ENERGY CONSUMPTION

ENERGY CONSUMPTION AND GLOBAL WARMING

CLIMATE CHANGE AND CARBON FOOTPRINT

CARBON EMISSIONS AND CARBON FOOTPRINT

LCA AND MEASURING CARBON FOOTPRINT

GREENHOUSE GAS PROTOCOL (WRI)

LCA AND PRODUCT LABELS

CASES FOR CARBON FOOTPRINT

CARBON OFFSET AND THE GOLD STANDARD

CARBON-OFFSET-PROJECTS: INDIA, CLEAN BIOGAS FOR 7000 FAMILIES

ISSUES FOR LEARNING AND DISCUSSION

REFERENCES

CHAPTER 23 Water Footprint. OVERVIEW

GUIDELINES FOR MEASURING THE WATER FOOTPRINT

WATER FOOTPRINT AND LCA

CASE STUDY: COCA-COLA COMPANY

REPLENISHING THE WATER USED

IMPROVING WATER-USE EFFICIENCY AND REUSE IN BOTTLING PLANTS

WATER IN AGRICULTURE

ENGAGING IN WATER POLICY REFORM

NESTLE

WATER FOOTPRINT VERSUS CARBON FOOTPRINT

ISSUES FOR LEARNING AND DISCUSSION

REFERENCES

CHAPTER 24 Green Marketing and Communication and How to Avoid Green and Blue Washing. GREEN COMMUNICATION AND GREENWASHING

GREEN MARKETING, COMMUNICATIONS, AND SUSTAINABILITY

GREEN MARKETING

MATERIALITY AND SUSTAINABILITY

GUIDELINES FOR GREEN MARKETING

Accuracy

Clarity

SUSTAINABLE COMMUNICATIONS STRATEGY

1. DESIGNING THE SUSTAINABILITY COMMUNICATIONS STRATEGY

2. CONDUCTING AN ASSESSMENT AND DEFINING THE CHALLENGES/ISSUES

3. DEVELOPING A SUSTAINABILITY COMMUNICATIONS STRATEGY

4. IMPLEMENTING THE COMMUNICATIONS STRATEGY

5. REINFORCING STAKEHOLDER INTERACTION

The Importance of Social Media

The Importance of the Company Website

ISSUES FOR LEARNING AND DISCUSSION

REFERENCES

CHAPTER 25 Epilogue: Where Do We Go Now?

REFERENCES

INDEX

WILEY END USER LICENSE AGREEMENT

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Second Edition

George P. Nassos

.....

The concern for this water shortage is partly due to the companies that require so much for their processes. It takes roughly 20 gal of water to make a pint of beer, about 130 gal of water to make a 2 l bottle of pop, and about 2000 gal of water to make a pair of Levi's stonewashed jeans. Why so much? For the pop, it includes the water used to grow the ingredients such as sugar cane. For the jeans, it includes the water used to grow, dye, and process the cotton.

Companies are now calculating the “water footprint” in order to manage better the water consumption. This is not dissimilar to the carbon footprint that organizations and individuals have been calculating for some years. The water-footprint concept was first developed in 2002 by A.Y. Hoekstra at the University of Twente in the Netherlands [13]. Following the water-footprint concept, studies were conducted to calculate the embedded, or virtual, water required for a product, which was then added to what is consumed directly. Embedded water includes everything from raising beef in South America, growing oranges in Spain, or growing cotton in Asia. By calculating the embedded water, you would learn that a typical hamburger takes 630 gal of water to produce. Most of the water is used to grow the grain to feed the cattle. This represents more than three times the amount the average American uses every day for drinking, bathing, washing dishes, and flushing toilets.

.....

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