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INFLUENCE OF ASYMMETRICAL MILITARY CONFRONTATION ON MARKET STRUCTURE FROM THE BEHAVIORAL POINT OF VIEW BY SEMIOTIC APPROACH
In this work I look for an answer of the question how the conflicts in the different regions of the world influence on the market structure and its peculiar communication. At the same time is appraised the semiotic substance and power of the signs for the interpretation of a coercive changing economic reality. In the specific aspects of examination are included typical moments of military confrontation in Ukraine and in the territories, where Islamic State has activity. Some observations of the wars which took place in ex-Yugoslavia from the 90s of the XX century are also included.
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The political aspects turn up to be only complicated tools, something like euphemism in the global text of the power approach. Rostislav Ishchenko [3] says in an interview: “Whatever people say, in reality the crysis in Ukraine is a part of the overall global crysis, a part of the confrontation between USA and Russia. … This is a part of the reason for their games in Aphganistan, Georgia, Syria, and now in Ukraine. The things that happen in Ukraine are a confrontation between USA and Russia. Everything else is just small conflicts.” [4] The connection is gradually getting clearer and is not illogical at all for the educated part of the audience, regardles of the skills and preparedness of the main contractors. The purely financial interests regarding mainly the markets redistributions and preemtion of resources are visualized by implication, from a geopolitical to a local level.
In our times the market is usually interpreted as a main norm of the generally recognized value systems in the developed societies. From here the attention is focusing on the process of exchange, as its essential element. We can immediately notice the base connection which is either rending or transforming beyond recognition in the military confrontation, regardless if we look at it as a global (geopolitical) plan or on a local level. “To get a good or money that do not belong to you has been possible even in then, with military actions – you kill, enslave and grab.” [5] This thought of the professor Neviana Krysteva, put as an antithesis of the market relations, is referring to a distant past time period, but is an applicable alternative at every time, exactly as a form of direct elimination of the exchange from the market structure. In this way in the zones of military confrontations the connections of the market relations are broken, the whole economic structure is destroyed and drastically changed; the influence on the market structure and the communication with the consumers is only an aspect of the overall collapse of the social system, build on the civilizations norms, equilibrium relations and generally accepted values.
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