Оглавление
Gerhard W. Kautz. Start & Run an Internet Research Business
START & RUN AN INTERNET RESEARCH BUSINESS
Introduction
1. The Internet Research Business and You
1. The Internet Research Business
2. How Companies Find Essential Information
2.1 Manufacturing industry information research needs
2.2 Service industry information research needs
2.2a Investment firms
2.2b Information technology companies
2.2c Lawyers
2.2d Engineering and architecture firms
2.2e Business and trade organizations
2.2f Individuals needing information
2.3 Government information research needs
3. Your Internet Research Business
2. Choosing Your Specialization
1. Why You Have to Specialize
2. Assess Your Skill Set
2.1 Computer skill
2.2 Communication skills
2.3 Investigative skills
2.4 Personal skill assessment
3. Assess Your Experience
3.1 Work Experience
3.2 Hobby and sports experience
3.3 Educational experience
4. Overall Personal Assessment
5. Select Your Specialization
6. Changing Your Specialization
3. Your Business Model
1. What Is a Business Model?
2. The Business Opportunity
3. What Is Your Market?
4. Your Marketing Procedure
5. Your Sales Procedure
6. Your Project Work Procedure
7. Your Delivered Products
4. Your Company Structure
1. Why You Need a Company
2. Incorporated Company
3. Partnership
4. Limited Liability Corporation (LLC)
5. Sole Proprietorship
6. Recommended Company Structure
5. Pricing
1. Price Quotations
2. Overhead Cost Factors
3. Salary Expectations
4. Billable Time, Company Time, and Personal Time
5. Markup Factors
5.1 Specialization
5.2 Competition
5.3 Client understanding of personnel costs
5.4 Profit
6. Overall Pricing Approach
6. Marketing
1. Why You Must Market
2. Define Potential Clients
3. Identify and Select Potential Clients
4. Assess Marketing Methods
4.1 Slogan
4.2 Business cards
4.3 Word of mouth
4.4 Networking
4.5 Business organizations
4.6 Website
4.7 Trade show participation
4.8 Trade show milking
4.9 Media advertising
4.10 Telephone soliciting
4.11 Direct-postal-mail advertising
4.12 Direct-email advertising
5. Marketing Time Line
6. The Marketing Plan
7. Marketing Material
1. Why You Need Marketing Material
2. Business Cards
3. Business Stationery
4. Website
4.1 Domain name
4.2 Web host
4.3 Website design
4.4 Content
4.5 Keywords
4.6 Search engine listing
5. Brochures
6. Marketing Letters
6.1 Brochure introductory letters
6.2 All-inclusive marketing letters
7. Client Response Form
8. Unsolicited Email
8. Getting the Contract
1. Types of Contracts
1.1 Contract for a specific project
1.2 General service contract
1.3 Retainer contract
2. Contents of Contracts
3. Contract Agreements
3.1 Verbal tasking
3.2 Letter contract
3.3 Purchase order
3.4 Detailed contract
4. Help the Client Close the Deal
4.1 Send the client the letter contract
4.2 Help the client draft the purchase order
4.3 Help the client draft a detailed contract
5. Written Proposal
6. Interfacing with Clients
9. Project Estimating
1. Work Breakdown Structure
2. Time Estimating
3. Labor Costs
4. Additional Costs
5. Contingency Allowance
6. Buy-in Considerations
7. Price and Delivery Quotes
10. Time Management
1. Why You Must Manage Your Time
2. Establish Your Work Area and Work Routine
3. Project Management
4. Gathering and Storing Information
5. Multitasking
6. Recording Websites
11. Doing the Work
1. Verify the Client’s Needs
2. Beginning the Information Search
3. Internet Search Engines
4. Free Internet Information Sites
5. Charging Internet Information Sites
6. Misinformation, Disinformation, and Half-Truths
7. Other Information Sources
8. Drafting the Report
12. The Business Plan
1. Why You Need a Business Plan
2. Business Opportunity
3. Deliverables
4. Company Structure
5. Potential Clients
6. Competition
7. Market Share of Clients
8. Marketing Procedure
9. Sales Procedure
10. Project Work Procedure
11. Working Team
12. Projected Revenue
13. Projected Expenses
13.1 Personnel
13.2 Website
13.3 Marketing and sales costs
13.4 Delivery cost
13.5 Office overhead costs
14. Profit/loss analysis
15. Financing
16. Future Expansion
17. Action Time Line
13. Administration
1. The Need for Administration
2. Keeping Time Records
3. Billing the Clients
4. Collecting Payments
5. File System
6. Keeping Cost Records
7. Business Accounting
8. Tax. 8.1 Income Tax
8.2 Other taxes
14. Expanding Your Company
1. Why You Should Expand
2. Problems Associated with Expansion
3. Phases of Expansion
4. Subcontract Employees
5. Office Facilities
6. Hired Employees
7. Company Organization
8. Exiting the Company
Appendix A — Business Plan
Business Plan for Military Budget Opportunity Service. 1. Business Opportunity
2.Deliverables
3. Company Structure
4. Potential Clients
5. Competition
6.Market Share of Clients
7. Marketing Procedure
8. Sales Procedure
9. Project Work Procedure
10. Working Team
11. Projected Revenue
12. Projected Expenses
13. Profit/Loss Analysis
14. Financing
15. Future Expansion
16. Action Time Line
Appendix B — Letter Contract
Appendix C — General Service Contract
Appendix D — Proposal
Appendix E — Website Request for Proposal
Appendix F — Specific Task Contract
Appendix G — Retainer Contract
Appendix H — Sample Report
Appendix I — Subcontractor Letter Contract
Acknowledgments
About the Author
Other Titles in the Start & Run Series
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook
Contents
