Selling Is Everything

Selling Is Everything
Автор книги: id книги: 1635988     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1116,45 руб.     (12,28$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Маркетинг, PR, реклама Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9780997245516 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people&#39;s desire to get &quot;What&#39;s in it for me?&quot; is the most important key to selling and this book delivers on how. In this book you will learn:<br><br>How each of us uses the same buying process for every purchase be it goods, services, ideas, relationships, friendships, passions or desires. <br><br>* The four (4) phases we all utilize when we make a decision to buy anything. <br><br>* How to calm your mind to listen to others &quot;What&#39;s in it for me?&quot; needs, goals and desires and sell them what they want. <br><br>* How to use the Decision2buy process to better communicate, build relationships and reach common win-win outcomes together.<br><br>* How to manage the buying process to meet your buyers needs and goals faster.<br><br>* How to use the lessons in this book to improve you daily interactions with everyone in your life. <br><br>* How to think outside of your mind and like that of others by learning their buying process and needs.<br><br>* How to sell more and faster with the same amount of time and effort. <br><br>* How to be a better listener and problem solver becoming more valuable to yourself, family, friends, business and clients.<br><br>* How &quot;closing&quot; becomes just a natural course of events in the selling process. <br><br>* What others are saying about Selling is Everything:<br><br>&quot;G.F. has captured the deep essence of sales and offers practical and implementable ideas to take your sales from good to great. Whether you are a CEO, CMO, Sales Executive or sales person of any level, you need this knowledge.&quot;<br><br>&quot;For our employees going forward Selling is Everything will be a must read since it covers a lot on just how to relate to others (which is a tough thing to find these days).  I think that along with cell phones and the internet, many have lost their way when it comes to communicating, relating, AND making friends with others Selling is Everything fills that gap.&quot;<br><br>&quot;This book is the missing link that will take a salesperson from good to great. There are tried and true methods that will save you much time in connecting with your prospects.&quot;<br><br>&quot;Selling is Everything covers it all and then some. It is a fresh new approach to selling.&quot;<br><br>&quot;After reading Selling is Everything, you will be armed with great tools that make failure to sell, next to impossible.&quot;

Оглавление

G.F. Tanham. Selling Is Everything

INTRODUCTION. OUR INTERNAL CALCULATORS

CHAPTER 1. WHAT’S IN IT FOR ME

CHAPTER 2. THE DECISION TO BUY

CHAPTER 3. PHASE ONE: WHO ARE YOU?

CHAPTER 4. PHASE TWO: WHAT DO YOU DO?

TANHAM TALES: ONCE UPON AN ELEVATOR PITCH ... IN AN ELEVATOR

TANHAM TALES: WHAT IS YOUR BUSINESS?

TANHAM TALES: ONCE UPON A NEW SOLUTION

CHAPTER 5. PHASE THREE: HOW DO YOU DO IT?

TANHAM TALES: ONCE UPON A PRODUCE TRUCK

TANHAM TALES: ONCE UPON A LARGE BANK

“THE EVOLUTION TO SOLUTION”

TANHAM TALES: ONCE UPON A BAKE-OFf ... PIES, COOKIES, CAKES OR AN RFP?

CHAPTER 6. PHASE FOUR: WHOM DO YOU DO IT FOR?

TANHAM TALES: ONCE UPON A REFERENCE ... MEDIA EMPIRE

EPILOGUE: SELLING IS VERY EASY

•successful selling is a skill artfully used

REFERENCE MATERIALS

SALES TOOL KIT

TERRITORITY MANAGEMENT SYSTEM

ABOUT THE AUTHOR

Отрывок из книги

EVERYONE LIVES BY SELLING SOMETHING.

ROBERT LOUIS STEVENSON

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Everyone has a What’s in it for me? scenario with components that are available to choose from because all buyers have basic needs to satisfy. In a larger sense, the process is repetitious and only based on answers to questions that are of value to the buyer based on their own internal calculator.

In a business environment we need to integrate our sales opportunities into our sales forecast, meaning what are we selling, to whom, when and how. This diagram demonstrates the steps of a generic sales forecast model and where the four basic questions need to be primarily addressed.

.....

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