You Win in the Locker Room First
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Gordon Jon. You Win in the Locker Room First
DEDICATION
INTRODUCTION
CHAPTER 1. CULTURE
Create a Winning Culture
Build Your Culture Up and Down
Everyone Creates Your Culture
X's and O's Are Overrated
Sustained Culture = Sustained Success
Know What You Stand For
Process and Milestones
Focus on the Root, Not the Fruit
You Have to Fight for Your Culture and Team
CHAPTER 2. CONTAGIOUS
Germ or Vitamin C?
Contagious with a Vision and Mission
Contagious with Your Belief
Contagious with a Positive Attitude
Contagious Leaders in the Locker Room
No Energy Vampires Allowed
The No Complaining Rule
CHAPTER 3. CONSISTENT
Consistency Wins the Locker Room
Consistency Wins in the Long Run
It's Not Okay to Be Moody
Be Consistent in Your Desire to Be Great
Complacency Is a Disease
Consistently Improving
Humble and Hungry
CHAPTER 4. COMMUNICATE
The Most Important Thing a Coach Can Do
One-on-One Communication
Listening Enhances Communication
What's the Temperature Today?
Leading by Walking Around
Communicating the Message
The Power of an Outside Voice
The Enemies of Great Communication
Communication Must Lead to Collaboration
CHAPTER 5. CONNECT
Communicating and Collaborating Leads to Connection
Team Beats Talent When Talent Isn't a Team
We Got This
Unplug from Technology and Plug into People
Create a Connected Locker Room
Connect Outside the Locker Room to Be Strong Inside the Locker Room
Stay Connected
CHAPTER 6. COMMITMENT
Commit if You Want Commitment
Commitment Begins with the Leader
Feeling Is More Powerful than Hearing
Serve to Be Great
Commitment Starts at Home
Commitment Is Spelled T-I-M-E
When You Commit You Make Everyone Better
The Hard Hat
It's Not about You
Lose Your Ego
Commitment Requires Sacrifice
CHAPTER 7. CARE
Caring Is a Strategy
Care More
Create a Culture of Caring
Show You Care
More than a Uniform and Number
Transactional versus Transformational
Love Tough
Discover Your Caring Trademark
When You Care, Your Team Will Care
The Model
THE BIG C
THE OTHER BIG C
BEYOND THE 7 C'S
Integrity
Be Passionate, Not Emotional
Create Your Own Style of Leadership
Leadership Is Both Macro and Micro
Lead Your Leaders
Focus on the Process
Forget the Past, Focus on the Fundamentals
LOSS: Learning Opportunity, Stay Strong
Culture Contamination
Don't Focus on Winning Championships; Focus on Developing Champions
The Time Is Now
Looking for Murphy
Pressure, Not Stress
Compete, then Unite
Speaking as One Voice to the Media
Become a Lifelong Learner
Leave Your Legacy
THE ACTION PLAN. UTILIZE THE 7 C'S TO BUILD A WINNING TEAM AND ORGANIZATION
PUT THE 7 C'S TO WORK TO ENHANCE YOUR CULTURE
BUILD A WINNING TEAM
OTHER BOOKS BY JON GORDON
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By Mike Smith
I've been a coach for 32 years and half of that time was in the NFL. I was on the staff of the Baltimore Ravens when we won the Super Bowl, and I was one play away from going to the Super Bowl as head coach of the Atlanta Falcons. For five years we had the second most wins in the NFL – only Bill Belichick and the Patriots had more. I'm also a coach that was fired because during my last two seasons with the Falcons we only had 10 wins combined. Looking back, I can see clearly the difference between those first five seasons and the last two. I understand why we won and why we lost. In this book, Jon and I aim to help you build a winning team and avoid the mistakes made by too many leaders, including me. Jon and I often talk about the fact that success happens by focusing on the process, not the outcome. You win by cultivating the right culture, leadership, expectations, beliefs, mindset, relationships, and habits before you even play the game. You win in the locker room first. Then, you win on the field.
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When I became the head coach for the Atlanta Falcons the next year, I knew I wanted to bring The Energy Bus and Jon to our team as well. I had all the guys read the book and Jon spoke to our team. We focused on implementing many of the principles in this book. We went from a losing record of 4 and 12 to 11 and 5 and we made it to the playoffs. I'll tell you more about that turnaround in a little bit, but for now it's important for you to know that Jon and I have spent eight training camps together and each year we have talked about using the seven C's to build a great team and win in the locker room first. I have my favorite C's and Jon has his.
Since Jon and I first began working together, he has also helped countless teams in the NFL, MLB, NBA, and NCAA. He has had the luxury of seeing what other coaches do to build their teams and has amassed a ton of knowledge and best practices. He became very passionate about his C's and I grew confident about my own favorites since I had seen the impact firsthand. Jon and I would often debate about which were most important.
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