Museum Media

Museum Media
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MUSEUM MEDIA Edited by Michelle Henning Museum Media explores the contemporary uses of diverse media in museum contexts and discusses how technology is reinventing the museum. It considers how technological changes—from photography and television through to digital mobile media—have given rise to new habits, forms of attention and behaviors. It explores how research methods can be used to understand people's relationships with media technologies and display techniques in museum contexts, as well as the new opportunities media offer for museums to engage with their visitors. Entries written by leading experts examine the transformation of history and memory by new media, the ways in which exhibitions mediate visitor experience, how designers and curators can establish new kinds of relationships with visitors, the expansion of the museum beyond its walls and its insertion into a wider commercial and corporate landscape. Focusing on formal, theoretical and technical aspects of exhibition practice, this in-depth volume explores questions of temporality, attachment to objects, atmospheric and immersive exhibition design, the reinvention of the exhibition medium, and much more.

Оглавление

Группа авторов. Museum Media

Table of Contents

List of Illustrations

Guide

Pages

Museum Media

LIST OF ILLUSTRATIONS. Color plate section

Chapter illustrations

EDITOR

GENERAL EDITORS

CONTRIBUTORS

ACKNOWLEDGMENTS

GENERAL EDITORS’ PREFACE TO MUSEUM STUDIES AND THE INTERNATIONAL HANDBOOKS OF MUSEUM STUDIES. Museum Media

The International Handbooks in Museum Studies

Diversification and democratization

Disciplinarity and methodology

Organization of the International Handbooks

Acknowledgments

MUSEUM MEDIA An Introduction

Changing times

Mediazation and transmediation

Bringing things to life

Atmospheres of display

Reinventing exhibition space

Audience participation

New roles

Media objects

Notes

References

1. MUSEUMS AND MEDIA ARCHAEOLOGY. An Interview with Wolfgang Ernst

Acknowledgments

Notes

References

2. MEDIA ARCHAEOLOGY OF/IN THE MUSEUM

Media archaeology and the memory booms

“The persistence of vision”

The “Big Picture Show,” Imperial War Museum North

Conclusion

Notes

References

3. MUSEUMS AND THE CHALLENGE OF TRANSMEDIATION. The Case of Bristol’s Wildwalk

Wildwalk and the NHU’s blue-chip wildlife documentaries

Wildwalk and the “new zoos”

Wildwalk as a hybrid museum

Conclusions

Notes

References

4. MEDIATIZED MEMORY. Video Testimonies in Museums

Video testimonies: Communicative memory as cultural memory

The mediatization of the witness to history

Turning video testimonies into museum objects

Turning communicative memory into cultural memory

Exhibiting video testimonies

Video testimonies as didactic means

Conclusion

Notes

References

5. VISIBLE AND INVISIBLE INSTITUTIONS. Cinema in the French Art Museum

Film studies beyond the cinema, museum studies through the screen: An overview

Setting the scene: Cinema and/in the French art museum

Cinema and curatorship: Cinema and the twenty-first-century French art museum

Cinematic rifts: Institutional tensions in the twenty-first-century French art museum

Concluding thoughts

Notes

References

6. THE MUSEUM AS TV PRODUCER. Televisual Form in Curating, Commissioning, and Public Programming

The era of expansion: Television at Long Beach Museum of Art

Television and “new institutions”

Art museums after the age of television

Broadcast form in public programming

Television production and contemporary art commissioning

Conclusion: Coproduction, partnership, and publicity

Acknowledgments

Notes

References

7. SIMKNOWLEDGE. What Museums Can Learn from Video Games

Prehistoric simulation: The case of Walking with Dinosaurs

Video games: Beyond the interactive database

Simulacral knowledge

Notes

References

Further Reading

8. THE LIFE OF THINGS

The values of originating communities

The power of touch

The power of touch exemplified: Time to Hope

Variable lives

Acknowledgments

Notes

References

9. LIGHTING PRACTICES IN ART GALLERIES AND EXHIBITION SPACES, 1750–1850

Patrician top lighting and sculpture galleries

Patrician top lighting and picture galleries

Royal Academy

National Gallery

Artificial light: Education in museums and galleries

Artificial light in commercial exhibition spaces

Artificial illumination in private collections

Thomas Hope

Sir John Soane

Sir John Fleming Leicester’s gallery and Thomas Gainsborough’s Cottage Door

Artists’ studios and galleries

Notes

References

Further Reading

10. THERE’S SOMETHING IN THE AIR. Sound in the Museum

The mediumship of sound

Sound art

Politics of sound

Affective spaces

References

Further Reading

11. AESTHETICS AND ATMOSPHERE IN MUSEUMS. A Critical Marketing Perspective

The aesthetic economy and atmospheres

Marketing research on retail space and atmospheres

A critical marketing approach

Museums, commerce, and atmosphere

Challenging atmospheres

The pragmatic aesthetics of museum visiting

Conclusion

Notes

References

12. MUSEUMS, INTERACTIVITY, AND THE TASKS OF “EXHIBITION ANTHROPOLOGY”

Freedom, control, and confusion in the art museum

To touch or not to touch?

Museums and the challenge of the smartphone

The tasks of exhibition anthropology

Notes

References

13. KEEPING OBJECTS LIVE

“May God keep us safe”

Killing off exhibits

Location, use, and museum scripts

In the company of witches

Clutter, unseen occupants, and life elsewhere

Feeling for “life”

Notes

References

14. TOTAL MEDIA

Museums in the context of placemaking

Working from the inside out

The emergence and context of the designer’s craft and the influence of film and theater

Interactivity, digital media, objects, and audiences

Notes

References

15. FROM OBJECT TO ENVIRONMENT. The Recent History of Exhibitions in Germany and Austria

Museum exhibitions: Classification and chronology

Stagings of the 1980s: The exhibition as montage and essay

Immersion and reflection: Developments from the spirit of the 1980s

Notes

References

16. MUSEUMS AS SPACES OF THE PRESENT. The Case for Social Scenography

Please touch

Social scenography: Approaches to the concept. Touch versus don’t touch

Static work versus performative, ephemeral work

Space versus place

Visitor-observer versus visitor-actor

White cube versus laboratory

Museums as zones of stability in representing the present

Scenography as the creation of performative spaces

The practical realm: Stapferhaus Lenzburg

Method 1: Personalization

Method 2: Self-questioning

Method 3: Participation

Method 4: Dialogic interaction

Method 5: Exposure

What can social scenography achieve?

References

17 (DIS)PLAYING THE MUSEUM. Artifacts, Visitors, Embodiment, and Mediality

Back and forth: Encoding, decoding, recoding

What kind of museum is at stake? What kind of knowledge? What kind of learning?

Conclusions: What kind of medium is the museum?

Notes

References

18. TRANSFORMING THE NATURAL HISTORY MUSEUM IN LONDON. Isotype and the New Exhibition Scheme

The origins and definition of the transformer

A need for change

The development of the New Exhibition Scheme

The Hall of Human Biology

The influence and legacy of Isotype at the Natural History Museum

Conclusion

Acknowledgment

Notes

References

Further Reading

19. EMBODIMENT AND PLACE EXPERIENCE IN HERITAGE TECHNOLOGY DESIGN

Designing for embodied and emplaced heritage experiences

Outdoor heritage sites: Offering possibilities for novel interactions

“Reminisce” at Bunratty Folk Park

Developing design scenarios

The “Reminisce” prototype

Exploring tangibles at Sheffield General Cemetery

Field studies and workshop

Prototypes

Discussion and Conclusions

Acknowledgments

Notes

References

20. OPEN AND CLOSED SYSTEMS. New Media Art in Museums and Galleries

Time and space

Interaction, and the participatory turn

Audience contributions to documentation

Audience contributions to art

Audience as curators?

Conclusions: Systems of museum media

Notes

References

21. DIFFUSED MUSEUMS. Networked, Augmented, and Self-Organized Collections

Not Here

The .museum (“Dot’s not a museum!”)

The vernacular museum

The Variable Museum

The self-organized museum

The disappearing museum

Conclusion

Notes

References

22. MOBILE IN MUSEUMS. From Interpretation to Conversation

The museum as distributed network

The multiplatform museum model

The distributed network model

“From we do the talking, to we help you do the talking”

Accessibility, relevance, and accountability

Quality

Sustainability

Location, location, location

Are we there yet? Finding the participant in the mobile experience

“Recruiting the world”

In the beginning: Early soundtracks and soundbites

“People say interesting things, and they say them in interesting ways”

“There is no such thing as a visitor”

Museum mission and the mobile economy

The value is in the network

Becoming a sustainable, radical mobile museum

Notes

References

Further Reading

23. MOVING OUT. Museums, Mobility, and Urban Spaces

Transdiscursive spaces and the mobile mise-en-scène: The Recovery of Discovery

Corporate museums and cultural zones: BMW Welt and Leeum Samsung Museum of Art

Boundary zones

Social activism and collaboration

Conceptual spaces

Mapping the mobile museum

Notes

References

Further Reading

24. BEYOND THE GLASS CASE. Museums as Playgrounds for Replication

Skirting the museum: A skirmish and a scrimshander

Museums as playgrounds

Re-enactment as experimental play

Mimetic pursuits: Copying as a competitive force

Objections to the playful museum

Things happening: Museum artifacts provoking play and emulation

The return to curiosity, scrimshawing, and play: Huizinga revisited

Museums as permeable playgrounds

Acknowledgments

Notes

References

25. WITH AND WITHOUT WALLS. Photographic Reproduction and the Art Museum

The cult of originality

Forms of attention

The invention of facture

Style

The play of images

Notes

References

26. THE ELASTIC MUSEUM. Cinema Within and Beyond

The expanded museum

The condensed museum

Conclusion

Notes

References

Further Reading

INDEX

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Отрывок из книги

Edited by

Michelle Henning

.....

Bennett, Tony. 1995. The Birth of the Museum: History, Theory, Politics. London: Routledge.

Bishop, Claire. 2013. Radical Museology; or, What’s “Contemporary” in Museums of Contemporary Art? London: Koenig.

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