Оглавление
Группа авторов. Marketing for Sustainable Development
Table of Contents
Guide
List of Tables
List of Illustrations
Pages
Marketing for Sustainable Development. Rethinking Consumption Models
Foreword
Acknowledgments
Introduction
References
1. Opposing the Market Through Responsible Consumption to Transform It
1.1. Introduction
1.2. Corporate adjustment strategies in response to the contestation of market logic. 1.2.1. From an adaptive perspective of uprising recovery by the companies..
1.2.2. ...to a transformative market logic under pressure from protest movements
1.3. Ideological and institutional categories of expressions of contestation. 1.3.1. Towards a redesign of the dominant ideology of the market system
1.3.2. Towards reestablishing a relationship of trust with the consumer
1.4. Pragmatic and operational categories of market contestation. 1.4.1. Towards a sustainable reconsideration of product offerings
1.4.2. Towards a necessary reconfiguration of supply and distribution channels
1.5. Conclusion and implications
1.6. References
2. Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance
2.1. Introduction
2.2. The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice!
2.2.1. From luxury that wastes natural resources to “sustainable luxury”
2.2.2. Luxury companies and the challenge of sustainability
2.2.2.1. Environmental practices that could damage the perceived quality of luxury products
2.2.2.2. A social concern harmful to the perceived quality of luxury products
2.3. The perceived contradiction between luxury and sustainable development: origins and solutions. 2.3.1. The sources of consumer reluctance towards sustainable luxury offers
2.3.2. What solutions are there for better integrating sustainable development into luxury?
2.3.2.1. Building the image of luxury as a vector for sharing and of preserving resources
2.3.2.2. Sustainable luxury: a high quality that should be maintained
2.3.2.3. Sustainable luxury products: a source of exclusivity and pleasure
2.3.2.4. A central place for animal welfare facilitated by technology
2.4. Conclusion
2.5. References
3. The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions
3.1. Introduction
3.2. Food chains under tension, food losing value
3.2.1. Food chains: the interactions and tensions of actors
3.2.2. Giving value back to food?
3.3. Consumer responsibility
3.3.1. Food standardization: An injunction to downgrade products? The case of fruit and vegetables
3.3.2. Combating waste at the consumer level, individualism and accelerated lifestyles: What are the contradictions?
3.4. Reducing food waste in mass catering
3.4.1. Separate, weigh, and inform: A winning strategy?
3.4.2. Towards a collective awareness of sectoral restrictions and the degree of consumer autonomy
3.5. Conclusion
3.6. References
4. Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions?
4.1. Introduction
4.2. The actors in family food waste: everyone is involved!
4.2.1. One family, one way of wasting: many families, many ways?
4.2.1.1. Features of families and waste
4.2.1.2. Families with and without children: what are the differences?
4.2.2. Role and perception of the main members of the family on food waste
4.2.2.1. Adults and waste
4.2.2.2. The child-consumer, socialization and waste
4.2.2.3. Teenagers and waste: perceptions and responses
4.3. Multifaceted wastage during family consumption at home
4.3.1. Managing shopping: a chronicle of foretold waste
4.3.1.1. Shopping: who does it? And how often?
4.3.1.2. How should we shop?
4.3.1.3. Product choice: promotions and impulse buys
4.3.2. Sorting and storing groceries. 4.3.2.1. How should shopping be stored?
4.3.2.2. ‘Use-by’ and ‘best before’: what do they mean?
4.3.3. During meals: What about waste at the table?
4.3.4. Proposed anti-waste solutions for each stage of consumption
4.4. Conclusion: What about the future?
4.5. References
5. The Packaging-free Product Market: A Renewal of Practices
5.1. Introduction
5.2. The characteristics of packaging-free consumption. 5.2.1. Where does the enthusiasm for packaging-free products come from?
5.2.2. Consuming packaging-free products
5.2.3. Motivations for and obstacles to packaging-free consumption
5.3. Offerings on the packaging-free product market. 5.3.1. Positioning strategies of packaging-free product suppliers
5.3.2. The offering proposed and the range of products. 5.3.2.1. Specificities of packaging-free consumption and the legal framework facilitating its development
5.3.2.2. Towards a progressive expansion of products on offer: support for innovation
5.3.3. The “logistics, distribution and merchandising” triptych for packaging-free products
5.3.3.1. Specific logistics for packaging-free consumption
5.3.3.2. The evolution of distribution and merchandising
5.3.4. Information support for consumers of packaging-free products
5.3.4.1. Price information: a key point
5.3.4.2. Necessary customer education?
5.3.5. Revisiting the role of the seller
5.4. Conclusion
5.5. References
6. The Conditions for Effective Social Communication1
6.1. Introduction
6.2. Social communication: a shifting reality
6.2.1. To say or not to say?
6.2.2. A triptych to be adapted to different situations
6.3. How can the credibility of communication be ensured?
6.3.1. Communicating using proof
6.3.2. Seeking out external guarantees
6.3.3. Getting others to talk about you
6.3.4. A long-term commitment
6.4. How can CSR provide added value to customers?
6.4.1. Choosing the adequate themes of communication
6.4.2. Translating social engagement into customer benefit
6.4.3. Choosing the right tone for communications
6.5. Conclusion
6.6. References
7. The Effectiveness of “Provocation” in Environmental Advertising: Beware of “Greenbashing”
7.1. Introduction
7.2. Greenbashing: clarification of a new concept. 7.2.1. Advertising and contestation
7.2.2. Environmental advertising: from greenwashing to provocation
7.2.3. Greenbashing: what are the specificities of environmental advertising?
7.3. The effects of provocation on the effectiveness of environmental advertising. 7.3.1. The empirical study: an experiment with consumers
7.3.2. Effect of provocation on the effectiveness of environmental advertising: mixed results
7.4. Conclusion
7.5. References
8. How Can We Communicate Effectively About Climate Change?
8.1. Introduction
8.2. A gap between awareness and behavior. 8.2.1. Awareness of the threat posed by climate change
8.2.2. Psychological obstacles to changing our modes of consumption
8.3. How can we communicate about climate change? 8.3.1. What kind of communication should be encouraged?
8.3.2. Which emotions should be focused on in the fight against climate change?
8.4. Mental representations of climate change among children
8.4.1. Engagement and representations of children relating to climate change
8.4.2. How can we talk to children about climate change?
8.5. Conclusion
8.6. References
9. Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions
9.1. Introduction
9.2. Overview of the environmental intervention tools of public authorities
9.2.1. Coercive environmental measures: the most radical approach
9.2.2. Ecotaxes and financial incentives: taxation as a dissuasion or an incentive
9.2.3. Environmental information, awareness-raising campaigns and persuasion: the crucial role of education
9.2.4. Green nudges: using behavioral science to serve environmental public policies
9.2.5. Towards an optimal regulatory mix
9.3. Improving the effectiveness of pro-environmental public policies: the contribution of marketing
9.3.1. Adopting a megamarketing approach to increase the chances of success of pro-environmental measures
9.3.2. Identifying competing legitimacies and mapping power structures
9.3.3. Understanding the cognitive patterns of individuals
9.3.4. Segmenting the “market” to optimize legitimization strategies
9.3.5. Establishing legitimization strategies: the crucial role of communication and education
9.4. Conclusion
9.5. References
10. The Repairability of Household Appliances: A Selling Point for Utilitarian Products
10.1. Introduction
10.2. Repairability: a complex concept. 10.2.1. Beneficial political incentives
10.2.2. Environmental labeling: effects that are difficult to grasp
10.2.3. A limited selling point
10.3. The effects of a “repairability” label on purchasing behaviors: mixed results
10.3.1. The study: an experiment using fictitious e-commerce sites
10.3.2. Understanding labelR: a positive valence
10.3.3. The effects of the labelR on purchasing decisions: utilitarianism as a moderator
10.4. Conclusion
10.5. References
11. The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d’Ivoire1
11.1. Introduction
11.2. The Fairtrade label: towards sustainable production and responsible consumption
11.2.1. The position of the Fairtrade label: the quest for sustainable production
11.2.1.1. The Fairtrade label, one cue among many certifications..
11.2.1.2. The Fairtrade label: specificities encouraging sustainability
11.2.2. Fairtrade and responsible consumption: a label in search of legitimacy among consumers
11.2.2.1. The Fairtrade label: advantages tarnished by consumer skepticism
11.2.2.2. Some areas for increasing the legitimacy of the Fairtrade label and reducing consumer doubts
11.3. The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications. 11.3.1. Case study
11.3.2. Accompanying actions for producers: a source of sustainability and responsible consumption
11.3.2.1. Accompanying actions at the social level
11.3.2.2. Accompanying actions at the economic level
11.3.2.3. Accompanying actions at the environmental level
11.3.2.4. Measures to develop responsible consumption
11.4. Conclusion
11.5. References
12. Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations
12.1. Introduction
12.2. A typology of environmentally friendly mobile apps. 12.2.1. Environmentally friendly consumption and mobile apps
12.2.2. The different stages of the purchase decision-making process of environmentally friendly products
12.3. The influence of mobile apps on behavior
12.3.1. The cognitive influence of mobile apps
12.3.2. The social influence of mobile apps
12.3.3. The emotional influence of mobile apps
12.4. What are the implications for the different actors in environmentally friendly consumption?
12.4.1. At the brand level: (re)learning how to communicate. 12.4.1.1. The risks: a loss of influence of brands on consumer decisions
12.4.1.2. A new communication style: transparency
12.4.1.3. A new communication style: adopting clear positioning
12.4.2. Much needed regulation. 12.4.2.1. The regulation of mobile apps
12.4.2.2. Bypassing the product evaluation criteria
12.4.3. Taking into account the potential negative effects of mobile apps. 12.4.3.1. The environmental impact of mobile apps
12.4.3.2. The social impact of mobile apps
12.5. Conclusion
12.6. References
13. Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption1
13.1. Introduction
13.2. The paradoxes of digitalization and sustainable food
13.2.1. What compatibility is there between digitalization and sustainable food?
13.2.2. A critical look at consumer responsibilization
13.2.3. The environmental impact of digitalization
13.3. Digital technology: a powerful tool
13.3.1. Successfully bringing about more responsible behaviors
13.3.2. A typology of digital tools according to their objectives
13.3.2.1. Objective 1: improve management of shopping and cupboards
13.3.2.2. Objective 2: obtain the “right” information at the “right” time
13.3.2.3. Objective 3: adopt sustainable consumption behaviors
13.3.2.4. Objective 4: make responsible shopping enjoyable
13.4. Conclusion
13.5. References
14. Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption
14.1. Introduction
14.2. Infrastructures and processes. 14.2.1. Additive manufacturing and shifts in production paradigms
14.2.2. The Internet of Things in favor of the automated and remote management of products
14.3. Analytical capabilities. 14.3.1. Big Data: a 360-degree knowledge of the product
14.3.2. Artificial intelligence and support for decision-making in managing the life cycle of products
14.4. Conclusion
14.5. References
Conclusion
References
List of Authors
Index. A
B
C
D
E
F
G, H
I
L
M
N
O
P
Q, R
S
T
V, W
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