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Publishing details
Praise for From Vision to Exit
About the Author
Preface
Brand Identity and Culture
Creating a meaningful brand
Profiting with purpose
The importance of values
How to attract customers
Purposeful businesses
Personality, name and image
How to unite your workforce
Who cares, wins
How to build your brand in the wider community
A responsible purpose — what is CSR?
Nike’s nightmare
Sow and ye shall reap
Give money and time
Save the planet
Sell, source and produce ethically
Communicate honestly
Some shining examples
Top tips
From Vision to Exit
From Vision to Exit: The Entrepreneur's Guide to Building and Selling a Business
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Creating Risk Capital: A Royalty Fund Solution to the Ownership and Financing of Enterprise
The Maverick: Dispatches from an unrepentant capitalist
The New Rules of Business: Leading entrepreneurs reveal their secrets for success
Selling Your Technology Company for Maximum Value: A comprehensive guide for entrepreneurs
All also available in printed editions from good business bookshops
“An excellent primer ... I commend this book to both those who are already running an established business, and those who are minded to start one and become their own boss. It is written in a practical style, full of useful tips and pertinent questions. It is a manual that can be used very much as a reference source, to be dipped into when needed.”
— Luke Johnson, chairman of Risk Capital Partners, former chairman of Channel 4 Television
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— Kanya King, founder and CEO of MOBO Awards
“Guy Rigby’s new book is full of practical advice and covers everything an entrepreneur would need to run their business successfully. Highly recommended!”
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