Оглавление
Harrington Andy. Passion Into Profit
Dedication
Prologue
Chapter 1. Pain into Gain
A Ray of Hope
One of ‘Those’ Moments
A Date with Destiny
A Passion into Profit
The End of a Cycle
Now It's Your Turn
You a Highly Paid Author, Mentor, Coach, Consultant, Speaker or Trainer
Chapter 2. Preparing for a New Economy
The Mentoring Industry
The Most Valuable Real Estate in the World
So What Should You Do?
Chapter 3. Positioning Yourself as an ‘Expert’ Authority
Be a Specialist
Align with Your Audience
Why Should I Listen …?
Chapter 4. Proving Credibility with a Personal Story
Vulnerability Is a Strength
Zero to Hero
Chapter 5. Producing World-class Content
In the Flow, But Not in the Know
Chapter 6. Productizing Your Knowledge
Passion into Big Profits
Products and Services
Packaging the Genie Within
Times Have Changed for Good
Creating Multiple Formats
Chapter 7. Promoting Yourself and Your Services
How Not to Promote Yourself and Your Services
OK, So What Should You Do Instead?
Chapter 8. Performing Like a Professional
Getting in the Zone
Debunking a Myth
Stand and Deliver
Connection and Rapport
Chapter 9. Persuading People to Buy
Pitching to Large Groups of People
Present, Pitch and Grow Rich
The Industry Has Changed
Chapter 10. Powering Up Your Personality
Get Creative, Get Playful
Time to Return Home
What Got You Here Won't Get You There
Next Steps
About Andy Harrington
Acknowledgements
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‘Inspiring stories, proven principles, and powerful insights all in one amazing book that will change your personal, professional and financial destiny.’
‘Every now and again a book comes along that changes the game. This is one such book. Read it and apply its principles and your levels of fulfilment and personal income will dramatically increase.’
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I've been in the expert business for over 5 years but only recently my results have been incredible, all because I worked with Andy. His strategies, his coaching, his ideas enabled me to quadruple my results, and gain a 400 % increase in business.
You are living in the information age, where it is possible to deliver and sell your knowhow and expertise online, on a stage, or on the small screen of your computer through email, social media and your website.
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