Оглавление
Heather Mueller. Start & Run a Pet Business
START & RUN A PET BUSINESS
Introduction
1. The Different Types of Pet Businesses
1. Service
2. Health Care
3. Retail
3.1 Online retail
3.2 Storefront
4. Nonprofit and Volunteer Work
2. Prepare Your Business Plan
1. What Goes into a Business Plan?
1.1 Executive summary
1.2 Mission statement
1.3 History and background
1.4 Description of your business
1.5 Company values
1.6 Operations and employees
1.6a Location and facilities
1.6b Equipment
1.7 Market research
1.8 Sales and marketing strategy
1.9 Financial plan
1.9a Income statement
1.9b Cash-flow projection
1.9c Balance sheet
1.9d Start-up costs
1.10 Forecasts and projections
2. Revisit Your Business Plan
3. Setting up Your Business Structure and Obtaining Financing
1. Deciding on a Business Structure
1.1 Sole proprietorships
1.2 Partnerships
1.2a Partnership agreement
1.3 United States corporations
1.4 United States Limited Liability Company (LLC)
1.5 Incorporating in Canada
2. Business Licensing
3. Business Identification Number
4. Business Bank Account
5. Bookkeeping and Accounting
6. Sales Tax
7. Filing Tax Returns
8. Finding a Lender
8.1 Banks and other financial lenders
8.2 Financial investors
8.3 Personal loans from friends or family
8.4 Grants
4. Choosing a Location
1. The Home-Based Pet Business
2. Leasing Commercial Property
2.1 Additional costs
2.2 Renovating leased property
2.3 Time period
2.4 Other considerations when signing a lease
3. Purchasing an Established Business
4. Joining a Franchise
5. Buying Commercial Property
6. Laws and Bylaws
6.1 Zoning regulations
6.2 Breeding bans
6.2a Breed-specific legislation in the United States
6.2b Breed-specific legislation in Canada
5. Marketing and Advertising Your Business
1. Identifying Your Target Market
2. How to Reach Your Clients
3. Marketing Goals
4. Types of Advertising
4.1 Online advertising
4.1a Websites
4.1b Blogs
4.2 Flyers and posters
4.3 Cross promotions
4.4 Word of mouth
4.5 Community and charity events
5. Cost Analysis for Advertising and Promotion
6. Working with the Pet Community to Promote Your Business
1. Shelters and Rescues
2. Supporting Nonprofit Organizations and Charities
3. Collaborating with Other Pet-Based Businesses
4. Pet Expos
5. Trade Shows
7. Hiring Staff and Acquiring Equipment
1. Hiring Help
1.1 Hiring part-time or full-time employees
1.1a Employee wages
1.2 Accredited staffing: contracted employees
1.2a Paying temporary employees
1.3 Where to find qualified staff
1.4 Interviewing potential candidates
2. Buying Equipment and Products
2.1 Setting up accounts with suppliers
2.2 Selling products on consignment
2.3 Tracking your inventory
8. Ethical Practices When Working with Animals
1. Be Aware
2. Ethical Purchasing
3. Ethical Business Practices
9. Future Trends of the Pet Industry
1. The Growth of the Pet Industry in the Last Decade
2. What the Pet Industry Is Today
3. Further Expansion of Your Business
Acknowledgments
About the Author
Other Titles in the Start & Run Series
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook
Contents
Отрывок из книги
It has been my privilege over the past eight years to do what I love most each and every day. The experiences I have gained in that time have been both emotionally and physically rewarding. My experiences clearly affirm I have chosen the best career path I could have for myself by working with animals. Although, I cannot take all the credit, as I did come by the choice honestly; coming from a family of ranchers and being raised in a small town in Alberta, Canada, provided endless opportunities to be around a variety of animals.
I started my work with animals because of an inherent love for all creatures. Throughout the years I have been very fortunate to work with animals in many different capacities, such as animal rescue, animal-assisted therapy, and animal homeopathic practitioner.
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Most start-up costs for businesses in the health-care field will cost $30,000 to $150,000 (USD or CAD). This will include things such as leasing or a down payment on a location, advertising, renovations, and marketing. This does not include the cost of your education or certification.
Retail pet businesses include, but are not limited to, the following:
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