Becoming a Graphic and Digital Designer

Becoming a Graphic and Digital Designer
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Heller Steven. Becoming a Graphic and Digital Designer

Foreword

Glossary

Part 1. Graphic Design

Chapter 1. Inspirations and Motivations

Michael Bierut. On Being a Graphic Designer

Stephen Doyle. On Being Selfish – in a Good Way

Stefan Sagmeister. On Being Self-Motivated

Arnold Schwartzman. Still Designing after All These Years

Gail Anderson. The Joys of Print Design

Chapter 2. Starting a Studio or Working for Someone Else

Lynda Decker. Mapping Out the Future

Fernando Music. From Boss to Employee

Allison Henry Aver. Working Holistically

Romain Rachlin. Creative Space

Alexander Isley. Staying Independent

Agnieszka Gasparska. Small Is Sensible

Bobby Martin and Jennifer Kinon. Championing Design

Antonio Alcalá. What a Dream Client Looks Like

Mark Pernice. From Band Member to Design Leader

Tamara Gildengers Connolly. Balancing Studio and Home

Araba Simpson. One Person, All Alone

Matt Luckhurst. Designing for Design Firms

Chapter 3. Partners on Partnering

Hjalti Karlsson and Jan Wilker. Not a Lot of Verbalizing

Stuart Rogers and Sam Eckersley. Sharing Responsibilities

Justin Colt and Jose Fresneda. How Partners Become Partners

Greg D'Onofrio and Patricia Belen. Two Partners, One Passion

Scott Buschkuhl. At Present We Are Three

Part 2. Design Genres

Chapter 4. Letters and Type

Marian Bantjes. Lettering as Art and Business

Andy Cruz and Rich Roat. There's a Type Designer in the House

Pierre di Scuillo. Typography That Speaks Up

Ross MacDonald. An Illustrator's Passion for Type

Roberto de Vicq de Cumptich. For the Love of Type

Chapter 5. Making Logos and Marks

Mark Fox. The Mark Maker

Chapter 6. Books and Book Jackets

Scott-Martin Kosofsky. Making a Living Doing Books

Michael Carabetta. Books and E-Books

Paul Buckley. The Bookeeper

Jim Heimann. Making Visual Books

Chapter 7. Editorial Design

Len P. Small. Print Is Bouncing Back

Susanna Shannon. Art Director Becomes Editor

Chapter 8. Social Innovation

Mark Randall. The Citizen Designer

Bob McKinnon. Socially Impactful Design

Chapter 9. Branding and Packaging

Sharon Werner. Approachable Design

Chapter 10. Illustration Design

Michel Bouvet. The Citizen Designer

Mirko Ilic. Design Is Like Classical Ballet

Steve Brodner. Graphic Commentary and Design

Steven Guarnaccia. The Old New Illustration

Neil Gower. Fraudulent Graphic Designer

Craig Frazier. Designing Pictures

Part 3. Transitional Design

Chapter 11. Understanding Change

Richard Saul Wurman. The Architect of Understanding

Petrula Vrontikis. Creating Interactions

Erik Adigard des Gautries. The Experience of the Information

Véronique Marrier. Graphic Design as a Cause

Chapter 12. Eccentrics and Design Quirkiness

Charles S. Anderson. Celebrating Commercial Art

Antoine Audiau and Manuel Warosz. Over-the-Top Digital D.I.Y

Ludovic Houplain / H5. Getting an Oscar for Graphic Design

Cary Murnion. Designing Cooties

Nick Ace. Speaking Frankly

Chapter 13. What Comes Next

Timothy Goodman. Disposable Ideas

Ryan Feerer. Making Design Meals

Franco Cervi “I'm Reckless!”

Part 4. Digital Design

Chapter 14. Interactive Multimedia Installations and Interfaces

Jeroen Barendse. Subverting the Mental Map

Julien Gachadoat. Demomaking for a Living

Ada Whitney. The New Motion

Jean-Louis Fréchin. Asking the Right Questions

Chapter 15. Designing Apps for Mobile Devices

Sean Bumgarner. Between Text and Images

Michel Chanaud. Always Learning

John Kilpatrick. Designer as Accelerator

Nicolas Ledoux and Pascal Béjean. Digital Books and Magazines by Contemporary Artists

Frédérique Krupa. Games as Powerful Motivators

Chapter 16. E-Commerce with a Soul

Randy J. Hunt. Growing into a Job

Lucy Sisman. Online Editorial Ventures

Nancy Kruger Cohen. Addicted to Start-ups

Chapter 17. User Experience Specialists

Bruce Charonnat. Understanding Human–Computer Interaction

Michael Aidan. Using the Audience as Media

Hugh Dubberly. Mapping the Relationship between Ideas

Matthew Stadler. To Publish: To Create a Public for Books

Chapter 18. Geeks, Programmers, Developers, Tinkerers

Frieder Nake. Controlling Computers with Our Thoughts

Mark Webster. Iterations and Algorithms

Part 5. Design Education

Chapter 19. Making Choices

Graduate School

Distance Learning

Continuing Education

Andrea Marks. Old School, New School

Lita Talarico. Educating Design Entrepreneurs

Rudi Meyer. Developing the Right Attitude

Lucille Tenazas. Idiosyncratic Contexts

Liz Danzico. Interfacing with UX

Allan Chochinov. The Maker Generation

David Carroll. Students and Surveillance

College Directory

Additional Reading

Index

Отрывок из книги

BECOMING A GRAPHIC & DIGITAL DESIGNER

A GUIDE TO CAREERS IN DESIGN

.....

Do you see the studio as expanding or remaining constant?

It is delightful to have a small studio – we are 10, and we have been about this size for over 25 years. It is a scale that allows designers to be thoroughly involved in their projects and the execution of them, but it allows for a diverse range of clients and wide exposure to the designing arts. Too, it allows our relationship with our clients to be intimate and earnest.

.....

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