Digital Delta
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Оглавление
Herlander Elias. Digital Delta
Other Published Works
Credits
Preface
Introduction
Chapter 1 - Brand Worlds
Chapter 2 - Change
Chapter 3 - New Media, New People
References
Отрывок из книги
I was invited to interpret this work in an attempt to translate and introduce the content here written by Herlander Elias. The approaches I used were verbal and visual. Namely: this preface, the introduction to this book and the cover. In this preface, I ask you for your permission to talk about this book through my visual interpretation of what I understood to be the Digital Delta. Basically, the book is divided into three parts that explore, individually, the concepts of each of the elements that form the Digital Delta. Namely, Brand World, Digital Media, and Change. This triangular system is a model that helps us to understand what is currently happening in the digital society that has been built and developed with the Internet. It was from this understanding and guidelines that the author provided that I tried to graphically write my interpretation.
On the cover there is a subtle mixture of warm and cold colors. On the face of the humanoid figure there are warm tones and cold tones on one side that spread throughout his body and his aura. The coldness of the machines and the digital mix with the warmth of life and the human. And the simultaneity of these characteristics that belong to us, defines us. We are human in a paradoxical route: we live emotional relationships with immaterial information coming from digital media. This reality permeates our entire material body. Hot and cold. We are also hyperconnected with countless people and information but, at the same time, we are alone. We are individuals with no defined identity in an information network with various social networks whose appearance changes according to the presence we want to mark in these territories. The connections of this digital universe, these nodes that make up the links on the Internet, are like the synapses of our neurons that control our bodies. We are not androids, we are not human-machines, we are not cyborgs, we are only humans. Technology is not yet materialized in us, it is inscribed in our contemporary way of being. This constellation of digital information is tacitly imprinted on our bodies.
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Even in the face of doubters and critics, Cult Brands dare to be different—and succeed. Cult Brands are successful because they are wholly unlike every other company in the marketplace.
Cult Brands believe in themselves, their products and services, and their customers” (2014, para.16-18).
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