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Heyman Darian Rodriguez. Nonprofit Fundraising 101
Darian's Dedication
About the Book
Acknowledgments
Foreword Discovering What It Means to Be a Fundraiser
Part I. Planning for Success and Preparing Your Team
Chapter 1. Creating a Fundraising Plan
Chapter 2. Hiring and Training Development Staff
Chapter 3. Engaging Your Board
Chapter 4. Volunteer Fundraising
Part II. Building Your Toolkit and Tracking Progress
Chapter 5. Prospecting and Donor Research
Chapter 6. Donor Databases and CRM
Chapter 7. Measuring Impact: Data, Stories, and Organizational Dashboards
Part III. Individual Donors
Chapter 8. Grassroots Fundraising: Building Your Donor Pyramid
Chapter 9. Major Donors: Building Relationships, Making the Ask, and Stewardship
Chapter 10. Direct Mail: The Ins and Outs
Chapter 11. Year-End, Annual Appeals, and Membership Campaigns
Chapter 12. Event-Based Fundraising
Chapter 13. Runs, Walks, and Rides: Community-Based Fundraising
Chapter 14. Fundraising Across the Generations: Millennials, Baby Boomers, and More
Part IV. Online Fundraising
Chapter 15. Maximizing Website Donations
Chapter 16. Fundraising with Email
Chapter 17. Social Media and Crowdfunding for Your Cause
Appendix. Practical Tips for Key Social Media Platforms and Crowdfunding Case Study
Chapter 18. Mobile Fundraising
Part V. Foundations
Chapter 19. Research, Getting in the Door, and Securing an Invitation to Apply
Chapter 20. Government Grants
Chapter 21. Writing a Winning LOI and Proposal
Chapter 22. Tracking Progress and Reporting Back
Part VI. Corporate Support
Chapter 23. Sponsorships
Chapter 24. Cause Marketing Partnerships
Chapter 25. In-Kind Fundraising and Media Sponsorship
Part VII. Unlocking Social Enterprise
Chapter 26. Earned Income Strategies
Afterword Finding Your Path
Closing Thoughts
Book Partners
About the Authors
WILEY END USER LICENSE AGREEMENT
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I dedicate this book to my beloved grandmother, Martha Heyman. I love you, and I thank you for a lifetime of service to our family and to the community. You taught us all the value of family, the love of travel, and the joy of serving others.
To my mother, Lori Steele, for teaching me to believe in myself, and that I could do anything I put my mind to. I love you.
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It’s Not About You: As we shared in the story at the beginning of this section, nonprofits are a channel, a conduit, between donors and impact. The most successful nonprofits and fundraisers communicate not about their work, needs, or impact, but rather about the impact the donor or prospect makes possible. Talk with people about what drives them to act and contribute – about what their past support has enabled or their future contribution will make possible – and revenue will follow. Several chapters build on this idea by speaking to the power of peer testimonials and creating a movement instead of a campaign. And remember, people want to be part of a winning team, so framing your work as powerfully as possible is critical. Always the inspiring and inspired communicator, Kay Sprinkel Grace shares two great sound bites that bring both of these key points home in Chapter 9 when talking about major donors:
Nonprofit Fundraising 101 is broken into seven parts. After a Foreword from fundraising guru Lynne Twist, we kick things off with Part 1, where you’ll learn about a few crucial aspects of planning and maximizing human resources. How can you create a killer fundraising plan without killing yourself? How can you hire and train fundraising personnel and engage your board and key volunteers in fund development?
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