Nonprofit Fundraising 101

Nonprofit Fundraising 101
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Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

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Heyman Darian Rodriguez. Nonprofit Fundraising 101

Darian's Dedication

About the Book

Acknowledgments

Foreword Discovering What It Means to Be a Fundraiser

Part I. Planning for Success and Preparing Your Team

Chapter 1. Creating a Fundraising Plan

Chapter 2. Hiring and Training Development Staff

Chapter 3. Engaging Your Board

Chapter 4. Volunteer Fundraising

Part II. Building Your Toolkit and Tracking Progress

Chapter 5. Prospecting and Donor Research

Chapter 6. Donor Databases and CRM

Chapter 7. Measuring Impact: Data, Stories, and Organizational Dashboards

Part III. Individual Donors

Chapter 8. Grassroots Fundraising: Building Your Donor Pyramid

Chapter 9. Major Donors: Building Relationships, Making the Ask, and Stewardship

Chapter 10. Direct Mail: The Ins and Outs

Chapter 11. Year-End, Annual Appeals, and Membership Campaigns

Chapter 12. Event-Based Fundraising

Chapter 13. Runs, Walks, and Rides: Community-Based Fundraising

Chapter 14. Fundraising Across the Generations: Millennials, Baby Boomers, and More

Part IV. Online Fundraising

Chapter 15. Maximizing Website Donations

Chapter 16. Fundraising with Email

Chapter 17. Social Media and Crowdfunding for Your Cause

Appendix. Practical Tips for Key Social Media Platforms and Crowdfunding Case Study

Chapter 18. Mobile Fundraising

Part V. Foundations

Chapter 19. Research, Getting in the Door, and Securing an Invitation to Apply

Chapter 20. Government Grants

Chapter 21. Writing a Winning LOI and Proposal

Chapter 22. Tracking Progress and Reporting Back

Part VI. Corporate Support

Chapter 23. Sponsorships

Chapter 24. Cause Marketing Partnerships

Chapter 25. In-Kind Fundraising and Media Sponsorship

Part VII. Unlocking Social Enterprise

Chapter 26. Earned Income Strategies

Afterword Finding Your Path

Closing Thoughts

Book Partners

About the Authors

WILEY END USER LICENSE AGREEMENT

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I dedicate this book to my beloved grandmother, Martha Heyman. I love you, and I thank you for a lifetime of service to our family and to the community. You taught us all the value of family, the love of travel, and the joy of serving others.

To my mother, Lori Steele, for teaching me to believe in myself, and that I could do anything I put my mind to. I love you.

.....

It’s Not About You: As we shared in the story at the beginning of this section, nonprofits are a channel, a conduit, between donors and impact. The most successful nonprofits and fundraisers communicate not about their work, needs, or impact, but rather about the impact the donor or prospect makes possible. Talk with people about what drives them to act and contribute – about what their past support has enabled or their future contribution will make possible – and revenue will follow. Several chapters build on this idea by speaking to the power of peer testimonials and creating a movement instead of a campaign. And remember, people want to be part of a winning team, so framing your work as powerfully as possible is critical. Always the inspiring and inspired communicator, Kay Sprinkel Grace shares two great sound bites that bring both of these key points home in Chapter 9 when talking about major donors:

Nonprofit Fundraising 101 is broken into seven parts. After a Foreword from fundraising guru Lynne Twist, we kick things off with Part 1, where you’ll learn about a few crucial aspects of planning and maximizing human resources. How can you create a killer fundraising plan without killing yourself? How can you hire and train fundraising personnel and engage your board and key volunteers in fund development?

.....

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