Smart Choices
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Оглавление
Howard Raiffa. Smart Choices
CONTENTS
Preface
Smart Choices Provides a Roadmap for Good Decisions
Smart Choices Is Clear and Easy to Understand
A Roadmap to Smart Choices
About the Authors
Отрывок из книги
You're stuck. You're in a quandary. You face an important decision, and you're not sure what to do.
You've come to the right book.
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Our first priority was to help Bill formulate his decision problem clearly. Why sell? He was bored; he wanted a change. He planned, somewhat vaguely, to develop another business, location and type undecided. He also planned, again vaguely, to look into moving to the West Coast—the climate appealed to him, and he and Marie would have more opportunities to golf, sail, fish, ski, and pursue the other outdoor activities they loved.
Bill needed to give direction to his decision problem by assessing his objectives explicitly. How much did he really want the invigoration of a new physical environment and way of life? the intellectual challenge of gaining expertise in a new area? the mental and emotional effort of building a business from the ground up? With more focus and thought, Bill defined his primary objectives: participating in outdoor recreational activities, being challenged intellectually, and minimizing stress. He clearly valued loyalty to his partner as well, because he was willing to sacrifice to him a significant portion of his business equity.
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