Реклама. ООО «ЛитРес», ИНН: 7719571260.
Content
Preface to the second part of the book
Who is this part of the book for? Welcome, adventurers!
Only PR does not make you full
When do the really explosive PR start?
Explosive PR actions
Top 15 books about explosive PR and not only
Reviews
Alexander N. Chumikov, Author of 35 books about PR and advertisement
Anatoly Gin
Igor Pisarskey
Sergey Avakyan-Rzhevsky
Alexey Sitnikov
12) Тоp-5 PR-ideas for making squash in Russia popular
35) Тоp-7 PR-ideas for promotion of Father Frost
Martha: I want to tell the truth
Answers to Frequently Asked Questions (FAQ PR!)
Three reasons of the attraction of unprecedented generosity
51. This is new prices on Internet-press
Appendix
Glossary
Around the PR places
PR-laws
We need conceptual thinking over
About the authors
Igor Szucs
lternativefacts #posttruth #EarsWagsByTheDonkey #ImpossibleNothing #goodnews #positive #Pelevin #mediavirus #BrokeofCliche #breakinginofmatrix #hooliganPR #happening #fuckPR #TailWagsByTheDog #WagTheDog #fire #va-bank#always #yes! #GrowHack #game #spindoctor#driftoftheroof #DriftOfTheHead #AndCouldItBeSo? #managementofthenews #creative#ideas #publicity #scandal #show #CrazyPR#shock #duck #puttingto#fake #ExplosionOfTheBrain#SpinDoctor #HereTheySmoke #BecomeFamousQuickly #SoftPower #promotion #reptile #star # FinallyFamous #awoke_marketing #WeDoTheNews #InTheApple #impudently #ShockPR #AbsolutePower #anonymous #fire #dint_in_the_universe #PR #bigGames # WhatdoIdothere #ciberjunta #noise #breakdowntheCliche #something_unusual #AnonymousInternationality #paradox #createRealityAndGiveSensesToTheWords #fantasy #FakeIdea #blitzkrieg #show #start #OrganicTraffic #triz #theme #madmen #TruePR #RealMarketing #flashmob#Vujma #LarryBanchart #eureka#IndirectLobbying #cats#paradox #CrazyPrinter #Putin #tits#99lawsOfExplosivePR#intrigue #flash#letshavesomenoise #ppc #triz #CristopherBuckley#GrassRootsLobbying #GR #allornothing #ABigHairyAudaciousGoal #paradox #ExplosivePR #RomanMaslennikov #OurPhantasyIsYourReality
Some unnecessary points of view, which will be disproved then. You want to “see” it as they say. I can’t do it, so I have to change the picture on the screen so as I like.
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Idea 3. The camera of the video-register on the head of the shipping agent (or the shooting group) fixed the route. A variant – online-broadcast during the route, the video is spread on “YouTube”. It is a new trend, you know, called normcore-marketing or slow-marketing. It is like usual, slow. But it is effective and fashionable.
Idea 2. The company makes all the drivers of the trucks wear the costumes with a tie. Somebody is against it and writes all mass media a letter. And everyone knows about it. To sum up, you have publications and cool status photos with a driver in a costume, which makes you special in comparison with the others.
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