The power of freedom

The power of freedom
Автор книги: id книги: 3596075 Правообладателям     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 990 руб.     (12,66$) Читать книгу Купить и скачать книгу Электронная книга Жанр: Правообладатель и/или издательство: Автор Дата публикации, год издания: 2025 Дата добавления в каталог КнигаЛит: Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 16+ Оглавление Отрывок из книги

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Описание книги

Ever wondered how some businesses keep growing while others are shutting down? What’s the secret that sets legendary companies apart from the ones that fade away? Want to build a system that actually works – no chaos, no wasted money, and no more running around trying to fix emergencies all the time? Ildar Khusainov, entrepreneur and founder of Europe’s largest real estate company, opens up about his journey: he shares honest lessons from his mistakes and reveals the core principles that propelled ‘Etagi’ to to market leadership. This book isn’t about theory – it’s about real practice. Inside, you’ll discover actual case studies, practical principles, and take‑immediate‑action lessons. If you’re looking to do more than just work, but to build something truly meaningful, the author’s experience will give you the competitive advantage you need.

Оглавление

Ильдар Борисович Хусаинов. The power of freedom

The Foreword of Igor Mann

Introduction

Chapter 1. About the Childhood

Chapter 2. About Self-education

Chapter 3. About a Good Person and their Inner Strength

Chapter 4. About the DNA of a Company

Chapter 5. The Distribution of Resources

Chapter 6. About the Power of Energy in Business

Chapter 7. About the Culture of Entrepreneurship

Chapter 8. Internal Entrepreneurship

Chapter 9. About the Development of Entrepreneurial Skills

Chapter 10. About the Feeling of Unity with the Company

Chapter 11. About Goal Setting

Chapter 12. About Employees and Company Development

Chapter 13. About Business Processes

Chapter 14. About Frugality

Chapter 15. «Difficult» and «Time-consuming» are the 2 Key Words in Business

Chapter 16. About Chaos and Order

Chapter 17. About Probability

Chapter 18. About Trust

Chapter 19. About HR-processes

Chapter 20. About Education

Chapter 21. About Motivation

Chapter 22. About Organizational Planning

Chapter 23. About Sales

Chapter 24. About Competitors

Chapter 25. About IT in Business

Chapter 26. Transition to Online

Chapter 27. The Power of Free Leadership

Chapter 28. About Mistakes and Failures

Chapter 29. About Investment Thinking

Chapter 30. About Business

Chapter 31. About the Boundaries between Entrepreneurial Culture and Misconduct

Chapter 32. About Development of People

Chapter 33. About Organizational Structure

Chapter 34. About Values and Entrepreneurial Thinking

Chapter 35. About the First Step

Chapter 36. About Project Work

Chapter 37. About Marketing

Chapter 38. About «Black Swans»

Chapter 39. What Qualities you have to Develop to Create the Right Entrepreneurial Culture

Chapter 40. Transforming HR Processes in Entrepreneurial Culture

Chapter 41. About Disappointment

Chapter 42. I want, I can, I know

Chapter 43. Mechanisms for Stabilizing Entrepreneurial Culture

Chapter 44. About People’s Talents

Chapter 45. Talent Management

Chapter 46. Entrepreneurship and Physical Laws

Chapter 47. Organizational Planning

Chapter 48. The Devil is in the Details

Chapter 49. About Integration

Chapter 50. Resource Management and Resource Allocation

Chapter 51. The Dynamics of Achieving Results

Chapter 52. How do we Retain our Stars

Chapter 53. Ilnur Ishkiyev about His Journey and Outstanding Results at “Etagi”

Chapter 54. About Clients

Chapter 55. Right Here, Right Now

Chapter 56. About Healthy Lifestyle

Conclusion

Acknowledgments

Bibliography

Отрывок из книги

There’s no such term as “accidentally” if we talk about achieving outstanding results. You may accidentally win the lottery, but spending years trying to achieve your goal, as well as being the best in your sphere – these are the things a true leader would do! What people see is the outstanding result, but what they don’t is taking risks and huge responsibility. In pursuit of our goal, we bypass excuses, bureaucracy, and justifications; we focus solely on opportunities, systematic effort, and seamless integration. There are lots of candidates who are ready to sacrifice everything to win, but competition with the best ones just makes you stronger! The best ones will never whine about the quantity of competitors, moreover, they love competition! This is what actually brings them lots of pleasure. They’re self-confident, aware of what they’re worth, don’t doubt whether they succeed or not, and never ever will you hear them rambling on about their problems. They keep their eyes on the future, see it clearly, and make it happen. No matter what opinions or criticism they hear, they’re sure of the result they’re going to get. And later people start following them, copy their methods and use their tools and say: “That’s a no-brainer! How come we haven’t done that before?”

The best ones might also lose but they’re not that affected by their failures. However, if something goes wrong on the way to the desired outcome, it fosters an even greater positive drive for growth, and ultimately, failures are merely a stepping stone to even greater new victories.

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There are also side effects to a gentle management style. Many people, for some reason, perceive kindness and openness as weaknesses. Some may even take advantage of this. In Russian mentality trust is often seen as a vulnerability. I see this in management. If people start to exploit my kindness and genuine desire to help, distorting my intentions, I can respond sharply and put them in their place. There’s a fine line that needs to be considered. In rare cases – less than 0.1% of situations – I might respond harshly if someone behaves inappropriately. For example, if someone in a meeting says to another, “Be quiet, can’t you see I’m talking?!” I might ask that person to leave the meeting.

Why does this happen? Because, as a result of my flexible management style, people from different cultures sometimes get the impression that it's okay to be harsh. There are two dimensions to consider: managerial flexibility and human softness. I believe that human softness is important, but it must have its limits.

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