Отрывок из книги
In many articles where the advice for the professional beauticians is given as well as in different professional forums for manicurists it has been continuously expressed that your client is to respect you, that no familiarities are allowed, that you are to be formal at all times and etc. Then they wonder – where did all the clients go?
What is the client looking for in the manicurist master? Professionalism, quality – you’d say. You would be right, but first and foremost, what you should have is internal energy. Even if you are at least three times a superb master, if this does not match, the client will no longer come to you. She chooses you intuitively, on a subconscious level. If the client likes your smell – she will come to you. If she likes your laughter or your voice – she will come to you. She gets attracted to your inner spark. She’s looking for a person she is comfortable with, who she can trust, with whom she can open up, relax and rest. Person who she will see eye-to-eye. The client is not attracted by a manicure; she is attracted by this “chemistry”.
.....
A couple of examples:
* Every season, fashion magazines publish articles and trends of new shades of nail polish for the next season. Although it must be noted that trendy colours do not always suit a particular client and her image. One crucial example: just imagine it is winter; it is windy and chilly the client's hands turned slightly blue or there are some people who have natural bluish skin tone. The trendy colours, the novelty of the season – faded brilliantly blue, or grey with a tint of lilac, or cold silver. As soon as you use these shades for the nails of the client, her hands would look like the hands of a drowned man. Trendy colours are not the ones that someone wrote about and named, but those that suit your client. I would also advise you to learn the colour scheme.
.....
