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J. Walter Thompson Company. Things to Know About Trade-Marks: A Manual of Trade-Mark Information
Things to Know About Trade-Marks: A Manual of Trade-Mark Information
Table of Contents
Introduction
CHAPTER I. A Digest of the Trade-Mark Law
Property in Trade-Marks Does Not Rest upon the Statute, But upon the Common Law
Conditions of Registration
How to Apply for Registration
Procedure of the Patent Office
Registration in Foreign Countries
Classification of Merchandise
State Trade-Mark Laws
CHAPTER II. Essentials of a Valid Trade-Mark
A Portrait of a Living Individual Cannot be Registered as a Trade-Mark Unless by Consent of the Individual Whose Portrait is Used, or, if a Minor, by Consent of his Legal Guardian
A Valid Trade-Mark Cannot Be any Arrangement of Words or Devices Descriptive of the Goods with which They are Used, or of the Character or Quality of the Goods
A Trade-Mark Must Not Misrepresent the Quality, Composition, Character, or Origin of the Product
A Trade-Mark Must Not Be Similar to a Trade-Mark previously Registered for the same Class of Merchandise
A Trade-Mark May Not Be a Geographical Name or Term
A Trade-Mark Must Not Consist of the Insignia of the American National Red Cross
A Trade-Mark Must Not Be Merely the Name of an Individual, Firm, Corporation, or Association unless said Name is Written, Printed, Impressed or Woven, in some Particular or Distinctive Manner, or is Used in Connection with the Portrait of the Individual
A Trade-Mark Must Not Be any Design or Picture Adopted by a Fraternal Society as its Emblem
A Trade-Mark Must Not Consist of, or Comprise, the Flag or Coat of Arms or other Insignia of the United States, or any Simulation thereof, or of any State, or Municipality, or of any Foreign Nation
A Trade-Mark Must Not Be a Form, a Color, a Shape, or a Material
Trade-Marks Are Not Registrable if against Public Policy
Affixation
CHAPTER III. Advertising Characters
CHAPTER IV. Infringement
Infringement by Foreigners Through Importation
CHAPTER V. Assignment
CHAPTER VI. Trade-Marks in Canada
CHAPTER VII. How to Devise a Trade-Mark
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