How to Get Ideas

Оглавление

Jack Foster. How to Get Ideas

Preface

Acknowledgments

Introduction

Part I. Ten Ways to idea-Condition Your Mind

1. Have Fun

2. Be More Líke a Chíld

3. Become Idea-Prone

4. Vísualíze Success

5. Rejoíce ín Faílure

6. Get More Inputs

7. Screw Up Your Courage

8. Team Up wíth Energy

9. Rethínk Your Thínkíng

10. Learn How to Combíne

Part II. A Five-Step Method for Producing ideas

11. Defíne the Problem

12. Gather the Information

13. Search for the idea

14. Forget about it

15. Put the idea ínto Actíon

Notes

About the Author

About the Illustrator

About Berrett-Koehler Publíshers

Be Connected

Отрывок из книги

For seven years I helped teach a 16-week class on advertising at the University of Southern California. The class was sponsored by the AAAA – American Association of Advertising Agencies – and was designed to give young people in advertising agencies an overview of the profession they had chosen.

One teacher talked about account management. One teacher talked about media and research. And I talked about creating advertising.

.....

Second, computer systems are doing much of the mundane work you used to do, thereby (in theory at least) freeing you up – and indeed, requiring you – to do the creative work those systems can’t do.

Third, we live in an age so awash with information that at times we feel drowned in it, an age that demands a constant stream of new ideas if it is to reach its potential and realize its destiny.

.....