Оглавление
James Shanahan. Media Effects
Contents
Guide
Pages
Series title. Key Concepts in Media and Cultural Studies
Media Effects. A Narrative Perspective
Copyright page
Figures and Tables. Figures
Tables
Preface
Acknowledgments
Chapter 1 Introduction
“Media effects”: What are they?
“Media effects”: An etymology
Opinion
“Mass” communication
“A word has appeared”: Propaganda
Public opinion
Toward media effects
Another way
Critical studies
Cultural studies
Other concerns and outlooks
Summary and outline
Notes
Chapter 2 A Narrative Perspective
The narrative perspective
Narrative theories, communication, and media
Media effects: Reluctantly focused on persuasion
Recovering orality
Narrative structure
Narrative psychology and the evolution of narrative
The evolution of narrative
Notes
Chapter 3 Media and Violence
Imitation and social learning
Scientific agreement
New technologies and new concerns: Guns, video games, institutional opinions
An uneasy consensus
Cultural indicators8
The Violence Profile
Cultivation
Violence as a cultural indicator
Cultivation and narrative
Notes
Chapter 4 Media and Social Representation
Representation and effects
Women
African Americans
Sexual minorities and social change
Summary
Notes
Chapter 5 Media Use and Social Control
Cultural indicators and social control
Authoritarianism
The irony of the turn from propaganda: The reality of powerful media effects
Summary
Notes
Chapter 6 “New” Media, New Narratives?
Categories of media effects research
The “new” new media?
Post-mass media
Networks and media theory
Two Americas?
Did technology change narrative?
Convergence culture
Digital degradation
Summary
Notes
Chapter 7 Conclusion. Media as conversation
Conversations and narratives
Symptoms, Dx, and Rx
References
Index
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James Shanahan
2 Number of studies appearing in Web of Science focused on “narrative persuasion,” by year
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the voice of the masses has become preponderant. It is this voice that dictates their conduct to kings, whose endeavor is to take note of its utterances. The destinies of nations are elaborated at present in the heart of the masses, and no longer in the councils of princes. (Le Bon, 1952 [1896], p. 16)
These social groupings were seen as having an intentionality just like that of an individual. Opinion began to be elevated from something that an individual person might have to something a mass could develop as its own volitional characteristic. Masses could “think,” masses could “act,” masses could render judgments, and the judgments of the mass were more frequently becoming paramount in twentieth-century politics.
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