Sweat Equity
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Jason Kelly. Sweat Equity
Acknowledgments
Introduction: Take Your Gym to Work
CHAPTER 1. Money Moves
CHAPTER 2. On Location
CHAPTER 3. Barry and the Art of Boutique Fitness
CHAPTER 4. Mob Rules
CHAPTER 5. Dress the Part
CHAPTER 6. Looking for Meaning
CHAPTER 7. Charity Case
CHAPTER 8. Work and Working Out
CHAPTER 9. Mary’s Merry Marathons
CHAPTER 10. Money on the Run
CHAPTER 11. The Man Makes the Shoe
CHAPTER 12. The Money in Color
CHAPTER 13. The Guts
Conclusion
About the Author
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It’s a rare and wonderful thing when things you love collide in a single project and I’m deeply grateful to the many, many people who helped me along the way.
None of this would be possible without the support of Bloomberg, my journalistic home since 2002. Working there has provided me opportunities, challenges, and adventures I never imagined and I owe more than I can express to Bloomberg’s leadership, starting with Mike Bloomberg and Peter Grauer. I’ve been able to work for two amazing editors-in-chief, including Bloomberg News founder Matt Winkler, who hired me and has supported me for more than a dozen years. More recently, I’ve learned much from and been inspired by John Micklethwait.
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He identified the Ironman as the ultimate triathlon test and signed up for the Lake Placid version. He joined a team called Full Throttle Endurance at Chelsea Piers and discovered an entire subset of the population he wasn’t aware of. “It’s a whole world, all these Type A people who like to solve problems,” he says.
The Ironman stands as an extraordinary physical test, and essentially began as a Hawaiian daydream, part of an ongoing friendly debate about which of three local events – the Honolulu Marathon, the Waikiki Rough Water Swim, or the Around Oahu Bike Ride – was the most difficult, and thereby produced the best athlete. A U.S. Navy officer named John Collins and his wife Judy decided to combine the three as the ultimate endurance test. In 1978, 15 participants took on a 2.4 mile swim, followed by a 112-mile bike ride, capped with a marathon (26.2 miles).
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