Global Experience Industries

Global Experience Industries
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Описание книги

The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get richer and more individualized and having met all basic materiel needs, they focus increasingly on personal development and self realization. Demand for experience-based products increases, such as tourism and sports as well as film, music and other contents of media and interactive technologies. Furthermore, the demand for experience values is extended to include any product and dimension of modern societies, such as the design of houses, furniture, clothes, cars, computers, etc. This is not a completely new story. Commercial entertainment and design has been around for a century or so. And in addition, universal values of love, sex, belief, family and the meaning of life have always been vital to human beings. What is new is the fact that capitalism is invading more and more fields of experiences connected with emotions and the extension of life proportions. In all developed countries and increasingly on a global scale, a series of expanding industries have emerged to supply the market with experience-oriented goods. In this book, the business development of markets and industries is covered from tourism, to media and entertainment, and from design to sex, including leading companies and trends in all industries involved.

Оглавление

Jens Christensen. Global Experience Industries

Tables

Figures

Abbreviations

1. Experience Industries. The Experience Economy

The Experience Industries

Sources of the Experience Industries

2. Megatrends. Megatrends

Globalization

World Trade

Technology

Individualization

Authenticity

3. Tourism. Tourism

Global Tourism. The International Tourism

The Global Tourism Economy and Industry. Statistics

The Tourism Economy and Tourism Industry

From Mass Tourism to Customized Tourism

The Age of Mass Tourism

Mass Tourism in USA

Mass Tourism in Western Europe

Customized Tourism

Modern Tourists

The Tourism Industry

The Value Chain

Tourist Information

Travel

The Airlines Industry

Reservation Systems

Travel Agencies and Online Distribution

Sabre

Travelport/Galileo and Worldspan

Amadeus

Expedia

Social Travel Networking

Tour Operators

TUI

Thomas Cook and MyTravel

REWE

Kuoni

Business Travel Agencies. Carlson Wagonlit

American Express Business Travel

BCD Travel

Cruise Lines

Electronic Cards

Car Rental

Insurance

Hospitality

Hotels

Restaurants

Cuisine

Attractions

Cultural and Natural Attractions

City Tourism

Beach and Sun Tourism

Winter Tourism

Amusement Parks

Performing Arts

The Performing Arts Market

Events

The US Meetings Industry

Tourism Shopping

4. Sports. Sports

The History of Sport

The Business of Sports

Global Sport and Culture

The Global Sports Market

USA

Western Europe

Football in Western Europe

Real Madrid

The Global Sporting Goods Industry

Nike

Adidas

Puma

Amer Sports

The Wider Sports Industry

5. Publishing. Newspapers

The Global Newspaper Market

Types of Newspapers

The Global Newspaper Industry

Magazines. The Global Magazines Market

The Global Magazines Industry

Books. The Global Book Publishing Market

The Global Book Publishing Industry

Consumer Books

Educational Books

Pearson

Professional Books

Business Information. The Global Business Information Market

Industry Information

Reed Elsevier

Marketing Information

Financial Information

Thomson

Advertising

The Global Advertising Market

The Global Advertising Industry

WPP

Omnicom

Interpublic

Publicis

Dentsu

Internet

The Global Internet Market

USA

Western Europe

Asia Pacific

The Global Internet Industry

Google

Yahoo!

Virtual Communities

6. Audiovisuals. Television

Television Distribution

USA

Western Europe

Asia Pacific

Television Networks

USA

Western Europe

Asia Pacific

The Media Industry

CBS Corporation

Television

Radio

Outdoor

Publishing

Viacom

Walt Disney

ABC

NBC Universal

News Corporation

Time Warner

Bertelsmann

Vivendi

Liberty Media

Comcast Corporation

DIRECTV

Gannett

Radio. The Global Radio Market

USA

Western Europe

Asia Pacific

The Global Radio Industry and Clear Channel Communication

Films

The Global Film Market

USA

Western Europe

Asia Pacific

Piracy

The Global Film Industry

USA

The Motion Picture Industry in Los Angeles

Western Europe

Asia Pacific

Africa

Music

The Global Music Market

Piracy

The Global Music Industry

Universal Music Group

Warner Music Group

Sony BMG

EMI

Alfred Publishing

The Broader Music Sector

7. Games. Toys. The Global Toys Market and Industry

Mattel

Hasbro

Namco Bandai

Lego

Toys ‘R’ Us

Kompan

Video Games

The Global Video Game market

USA

Western Europe

Asia Pacific

The Global Video Game Industry

Sony

Nintendo

Microsoft

Electronic Arts

Gaming

The Global Gaming Market

USA

Western Europe

Asia Pacific

The Global Gaming Industry

Harrah’s Entertainment

MGM Mirage

TabCorp

Ladbrokes

William Hill

Arena Leisure

SportingBet

Betandwin

Lottomatica

Multimedia Games

CryptoLogic

GTech

Scientific Games

8. Design. Design

The History of Design

Architectural Design

The Global Architectural Services Industry

Gensler

Foster + Partners

AEDAS Architects

RMJM

gmp

WECO

Industrial and Graphic Design

Industrial Design

Graphic Design

The Global Design Market

The Global Design Industry. UK

IDEO

Design Continuum

Smart Design

Fashion

The Global Textile and Clothing Sector

The Global Fashion and Apparel Market Segments

The Global Fashion Industry

LVMH

PPR

Richemont

Armani and Other Fashion Houses

Fine Art

Crafts and Hobbies

9. Family and Religion. Family

Marriage

Divorce

The Value of Families

Religion

10. Sex and Drugs

The Shadow Economy

The Sex Market and Industry

Pornography

The Porn Industry

Prostitution

The Prostitution Industry

Drugs

Illegal Drug Trade

Organized Crime

Tobacco

11. Conclusions

References

Index

Отрывок из книги

Jens Christensen

Global Experience Industries

.....

World wide, the restaurant, café and bar industry market is about $1,500 billion, of which only a minor share may be assigned to tourism.

When travelling one naturally enjoys the cooking traditions and practices of the destination.100 Everywhere cooking or ‘cuisine’ is associated with a specific culture. A cuisine is primarily influenced by the ingredients that are available locally and through trade, which also includes beverages, such as wine, liquor, beer, tea and coffee. Enormous improvements in food production, preservation, storage and shipping has given almost everybody access not only to the local cuisine but also to many other cuisines of the world. As a consequence, cuisines everywhere are typically a combination of local traditions and international cuisines. The ‘fusion cuisine’ is a term for developments in many contemporary restaurants that combine elements of various culinary traditions.

.....

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