In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.
Оглавление
Jerry Della Femina. From Those Wonderful Folks Who Gave You Pearl Harbor
Author’s Note
NAZIS DON'T TAKE AWAY ACCOUNTS
WHO KILLED SPEEDY ALKA- SELTZER?
FEAR, SON OF FEAR, AND FEAR MEETS ABBOTT AND COSTELLO
GIVE ME YOUR DRUNKS, YOUR WEIRDOS …
DANCING IN THE DARK
THE CREATIVE LIFE
THE JOLLY GREEN GIANT AND OTHER STORIES
FIGHTS HEADACHES THREE WAYS
FIGHTS HEADACHES FOUR WAYS
CENSORSHIP
RUMORS AND PITCHES
PROFILES IN WARM AND HUMANE COURAGE
THE MOST FUN YOU CAN HAVE WITH YOUR CLOTHES ON
Copyright
Отрывок из книги
‘The first day they had a meeting on the Japanese electronics company, Panasonic, and there must have been six or seven guys there: the account supervisor, the account executive, the executive art director, and a couple of others. I figured I’d keep my mouth shut for a few minutes, like it was my first morning in the place.
One guy said, “Well, what are we going to do about Panasonic?” And everybody sat around, frowning and thinking about Panasonic.
