From Those Wonderful Folks Who Gave You Pearl Harbor

From Those Wonderful Folks Who Gave You Pearl Harbor
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Описание книги

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.

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Jerry Della Femina. From Those Wonderful Folks Who Gave You Pearl Harbor

Author’s Note

NAZIS DON'T TAKE AWAY ACCOUNTS

WHO KILLED SPEEDY ALKA- SELTZER?

FEAR, SON OF FEAR, AND FEAR MEETS ABBOTT AND COSTELLO

GIVE ME YOUR DRUNKS, YOUR WEIRDOS …

DANCING IN THE DARK

THE CREATIVE LIFE

THE JOLLY GREEN GIANT AND OTHER STORIES

FIGHTS HEADACHES THREE WAYS

FIGHTS HEADACHES FOUR WAYS

CENSORSHIP

RUMORS AND PITCHES

PROFILES IN WARM AND HUMANE COURAGE

THE MOST FUN YOU CAN HAVE WITH YOUR CLOTHES ON

Copyright

Отрывок из книги

‘The first day they had a meeting on the Japanese electronics company, Panasonic, and there must have been six or seven guys there: the account supervisor, the account executive, the executive art director, and a couple of others. I figured I’d keep my mouth shut for a few minutes, like it was my first morning in the place.

One guy said, “Well, what are we going to do about Panasonic?” And everybody sat around, frowning and thinking about Panasonic.

.....

Was it sophomoric? You bet.

Was it politically incorrect? You bet.

.....

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