Оглавление
Joanne Dewberry. Crafting a Successful Small Business
Publishing details
My Story
Awards and Achievements
Thanks to …
Chapter One: Why Choose Crafting?
Pros
Cons
What skills do you need?
Activity #1: Handmade Card
You will need
Method
Chapter Two: Is the price right?
Working out your cost price
Example
Rates from 1 October 2011
Activity #2: Fresh Face Mask
Recipes
Chapter Three: Branding
Branding questions. 1. Who am I?
2. What image do I want to portray?
3. What do I want to deliver?
4. Who is my target market?
5. What makes me special?
6. What is my business personality?
7. Who are my competition?
8. What is my strapline?
Fonts
Colours
Packaging
Repetition
Personal Branding
To sum up
Activity #3: two-tier nappy cake
You will need
Method
Tips
Chapter Four: Where to Sell. Market Research
How I started
Selling
Online craft sites
Etsy (www.etsy.com)
Folksy (www.folksy.com)
MISI – Make It Sell It (www.misi.co.uk)
Other sites. WowThankYou (www.wowthankyou.co.uk)
UnikGifts (www.UnikGifts.co.uk)
Your own website
Useful information for selling online
Craft Fairs and Markets
Insurance
Equipment
Research
Sales
Selling Wholesale
Do’s and Don’ts
Sale or Return
Hints and Tips
Galleries
Activity #4: Dribble bib
Chapter Five: Visual Merchandising
At craft fairs and markets
Images
Image styles
Lifestyle
Still Life on White
Still Life
Size really does matter
Lights, Camera, Action!
Activity #5: Apron
Chapter Six: Marketing
PR
How to layout a press release
Social Media
Pros
Cons
Facebook page
How to set up a page
Tips
Selling products via Facebook
Twitter
How to set up and use Twitter
Lingo
Tips
TweetDeck
Twitter PR Tips
Blog
Why have a blog?
Blog platforms
YouTube
Conclusion
Activity #6: Granny Harris’s Everyday marmalade
You will need
Useful starting points
Method
Testing for a set
Endnotes
Conclusion
Case Studies
Caroline Watts. Caroline Watts Embroidery
Caroline’s Five Top Tips
Erica Martyn. Odds and Soxlets
Erica’s Five Top Tips
Nadine Thomas. Nellie Dean
Nadine’s Five Top Tips
Viv Smith. Poppy Sparkles
Viv’s Top Five Tips
Laura Renton. That’s Sew Laura
Laura’s Five Top Tips
Jamie Fry. Uncle Bundle
Jamie’s Top Five Tips
Andrea Palluch. Skin Bistro
Andrea’s Five Top Tips
Branding
Rose Glendinning
Who am I?
What image do I want to portray?
What do I want to deliver?
Who is my target market?
What makes me special?
What is my business personality?
Who are my competition?
What is my strapline?
Lorraine Allman
Who am I?
What image do I want to portray?
What do I want to deliver?
Who is my target market?
What makes me special?
What is my business personality?
Who are my competition?
What is my strapline?
Resources. CE Marking
Food Safety
About Brightword Publishing
Other Products from Brightword
49 Quick Ways to Market your Business for Free
50 Fantastic Franchises!
50 Top Tech Tools and Tips
Go Global: How to Take Your Business to the World
Micro Multinationals
Motivating Business Mums
The Start-Up Kit 2012: Everything you need to start a small business
Turn Your Talent into a Business
Contracts for Your Business
Facebook for Business
Pitching Products For Small Business
Twitter Your Business
Selling for Small Business
Finance for Small Business
The Small Business Guide to Apps
The Small Business Guide to China
The Small Business Guide to PR
Отрывок из книги
Hello! My name is Joanne Dewberry – I’m the founder of Charlie Moo’s (www.charliemoos.co.uk), a craft business that sells handmade party bags and accessories. I live in rural Dorset, with my long-suffering partner David and our three wonderful children Charlie (b. 2007), Megan (b. 2008) and Olive (b. 2011).
When I became pregnant with Charlie I decided to leave my successful career in childcare to raise my family: I could not see the point in looking after other people’s children while someone else was looking after mine. But six months in I was bored and missed the mental stimulation my managerial role had given me.
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I work around the busy schedule of three small children and running my own business allows this. No one is saying it’s easy, but I love the fact that I can take a ‘day off’ to enjoy a trip to the beach with the children. It may mean that I have to put a few extra hours in once the children are in bed, but it is worth it to know that we have the freedom to be a family. It is hard work: I am the woman hanging out her washing at 9pm. I know my role in life, what my dreams and aspirations are and how I will achieve them. But I am also a happy mum and I would not change that for the world.
So many wonderful people have helped me with writing this book, from all my case studies to all my Facebook fans (www.facebook.com/joannedewberry.co.uk) who have answered my questions and given me a great deal to think about; Viv Smith, Nadine Thomas, Laura Renton, Erica Martyn, Jo Fazel, Jamie Fry, Andrea Palluch ... I hope I haven’t missed anyone!!
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