Merchants of Culture
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Оглавление
John B. Thompson. Merchants of Culture
CONTENTS
Guide
List of Illustrations
List of Tables
Pages
Praise for Merchants of Culture
MERCHANTS OF CULTURE. THE PUBLISHING BUSINESS IN THE TWENTY-FIRST CENTURY
PREFACE TO THE SECOND EDITION
PREFACE TO THE FIRST EDITION
INTRODUCTION
Publishing fields
The publishing chain
What follows
1 THE GROWTH OF THE RETAIL CHAINS
From mall stores to superstores
The hardcover revolution
The rise of Amazon
The growing role of mass merchandisers
The peculiarities of the British
2 THE RISE OF LITERARY AGENTS. The origins of the literary agent
The rise of the super-agent
The proliferation of agents
Building a client list
The agent’s role
3 THE EMERGENCE OF PUBLISHING CORPORATIONS
The ‘synergy’ phase
The growth phase
The dominant publishing groups in the US
The dominant publishing groups in the UK
Concentration and creativity
Five myths about publishing corporations
4 THE POLARIZATION OF THE FIELD
The benefits of scale
The virtues and vulnerabilities of being small
A train wreck in slow motion
Why it is so difficult to be medium-sized
Clubbing together
On the margins of the field
5 BIG BOOKS
The growth conundrum
Valuing the valueless
The comforts of the brand
The virtues of backlist
6 EXTREME PUBLISHING
Minding the gap
In search of the unknown
Desperate enthusiasm
Public vs private corporations
On not minding the gap
7 SHRINKING WINDOWS
The struggle for visibility
From mass media to micro media
The growth of online marketing
The battle for eyeballs
Backing success (and letting dead fish float downstream)
The six-week rule
The Oprah effect
Rising returns
8 THE WILD WEST
The logic of the field
The discount wars
Dancing with the devil
The margin squeeze
9 THE DIGITAL REVOLUTION
The downs and ups of ebooks
The hidden revolution
Technologies and added value
Technologies and fields of publishing
Building the digital archive
The threat of piracy
The spectre of price deflation
10 TROUBLE IN THE TRADE
Short-termism
Damaged careers
Diversity in question
CONCLUSION: FACING AN UNCERTAIN FUTURE
Appendix 1 SELECTED IMPRINTS OF THE MAIN PUBLISHING CORPORATIONS
RANDOM HOUSE. United States
United Kingdom
PENGUIN. United States
United Kingdom
HACHETTE. United States
United Kingdom
HARPERCOLLINS. United States
United Kingdom
SIMON & SCHUSTER. United States
HOLTZBRINCK. United States
United Kingdom
Appendix 2 NOTE ON RESEARCH METHODS
BIBLIOGRAPHY
INDEX. A
B
C
D
e
F
G
H
i
J
K
L
M
N
O
P
q
R
S
T
U
v
W
Y
POLITY END USER LICENSE AGREEMENT
Отрывок из книги
‘Merchants of Culture is an eye-opening tour of both American and British trade publishing. Veterans in the publishing world will learn a lot, and novices will feel welcome, in this behind-the-scenes examination of how book publishing works in an age of mass marketing and digitization. Thompson knows more about contemporary publishing than any other scholar and he asks just the right questions of his sources. Theoretically sophisticated but not burdened by academic apparatus, this is a landmark work.’
Michael Schudson, Columbia University
.....
‘A thorough and thoughtful analysis of publishing as a relatively self-contained world – a “field” obeying rules that are ultimately economic, but in ways refracted through maneuvers and conflicts that defy simple cost-benefit analysis. Anyone interested in publishing will want to read it.’
Inside Higher Ed
.....