Merchants of Culture

Merchants of Culture
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Описание книги

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age.<br /><br />In this book – the first major study of trade publishing for more than 30 years – Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. <br /><br />This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

Оглавление

John B. Thompson. Merchants of Culture

CONTENTS

Guide

List of Illustrations

List of Tables

Pages

Praise for Merchants of Culture

MERCHANTS OF CULTURE. THE PUBLISHING BUSINESS IN THE TWENTY-FIRST CENTURY

PREFACE TO THE SECOND EDITION

PREFACE TO THE FIRST EDITION

INTRODUCTION

Publishing fields

The publishing chain

What follows

1 THE GROWTH OF THE RETAIL CHAINS

From mall stores to superstores

The hardcover revolution

The rise of Amazon

The growing role of mass merchandisers

The peculiarities of the British

2 THE RISE OF LITERARY AGENTS. The origins of the literary agent

The rise of the super-agent

The proliferation of agents

Building a client list

The agent’s role

3 THE EMERGENCE OF PUBLISHING CORPORATIONS

The ‘synergy’ phase

The growth phase

The dominant publishing groups in the US

The dominant publishing groups in the UK

Concentration and creativity

Five myths about publishing corporations

4 THE POLARIZATION OF THE FIELD

The benefits of scale

The virtues and vulnerabilities of being small

A train wreck in slow motion

Why it is so difficult to be medium-sized

Clubbing together

On the margins of the field

5 BIG BOOKS

The growth conundrum

Valuing the valueless

The comforts of the brand

The virtues of backlist

6 EXTREME PUBLISHING

Minding the gap

In search of the unknown

Desperate enthusiasm

Public vs private corporations

On not minding the gap

7 SHRINKING WINDOWS

The struggle for visibility

From mass media to micro media

The growth of online marketing

The battle for eyeballs

Backing success (and letting dead fish float downstream)

The six-week rule

The Oprah effect

Rising returns

8 THE WILD WEST

The logic of the field

The discount wars

Dancing with the devil

The margin squeeze

9 THE DIGITAL REVOLUTION

The downs and ups of ebooks

The hidden revolution

Technologies and added value

Technologies and fields of publishing

Building the digital archive

The threat of piracy

The spectre of price deflation

10 TROUBLE IN THE TRADE

Short-termism

Damaged careers

Diversity in question

CONCLUSION: FACING AN UNCERTAIN FUTURE

Appendix 1 SELECTED IMPRINTS OF THE MAIN PUBLISHING CORPORATIONS

RANDOM HOUSE. United States

United Kingdom

PENGUIN. United States

United Kingdom

HACHETTE. United States

United Kingdom

HARPERCOLLINS. United States

United Kingdom

SIMON & SCHUSTER. United States

HOLTZBRINCK. United States

United Kingdom

Appendix 2 NOTE ON RESEARCH METHODS

BIBLIOGRAPHY

INDEX. A

B

C

D

e

F

G

H

i

J

K

L

M

N

O

P

q

R

S

T

U

v

W

Y

POLITY END USER LICENSE AGREEMENT

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‘Merchants of Culture is an eye-opening tour of both American and British trade publishing. Veterans in the publishing world will learn a lot, and novices will feel welcome, in this behind-the-scenes examination of how book publishing works in an age of mass marketing and digitization. Thompson knows more about contemporary publishing than any other scholar and he asks just the right questions of his sources. Theoretically sophisticated but not burdened by academic apparatus, this is a landmark work.’

Michael Schudson, Columbia University

.....

‘A thorough and thoughtful analysis of publishing as a relatively self-contained world – a “field” obeying rules that are ultimately economic, but in ways refracted through maneuvers and conflicts that defy simple cost-benefit analysis. Anyone interested in publishing will want to read it.’

Inside Higher Ed

.....

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