Описание книги
Success requires that your vision be shared and understood. This book explains the three key elements in the author's «chemistry of strategy,» all critical for first creating, then effectively communicating your strategy to people beyond the executive team, dramatically improving the odds of achieving your vision. Based on author John W. Myrna’s 20 years of experience facilitating strategic planning for hundreds of organizations, The Chemistry of Strategy helps business executives work as a team and: Understand what role strategy and strategic planning can and should play in a not-yet-Fortune 500 company, even if your company has limited resources and staff compared to the companies usually featured in so many strategic planning books.
Understand why your company would want to utilize the chemistry of strategy to dramatically increase the value of the organization and your personal success.
Apply practical, proven methodologies that show how smaller organizations like yours can develop, implement, and sustain a strategic planning process that focuses daily actions and turns vision into reality.