Charles Schwab. How One Company Beat Wall Street and Reinvented the Brokerage Industry

Charles Schwab. How One Company Beat Wall Street and Reinvented the Brokerage Industry
Автор книги:     Оценка: 0.0     Голосов: 0     Отзывов: 0 1514,54 руб.     (22,95$) Купить и читать книгу Купить бумажную версию Электронная книга Жанр: Управление, подбор персонала Правообладатель: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9780471434313 Возрастное ограничение: 0+

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Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.
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