Реклама. ООО «ЛитРес», ИНН: 7719571260.
Chapter 1: Introduction
A DORK FINDS HIS MUSE
NOT IMPOSSIBLE
WHY AND WHAT?
BE FROGGER
WHAT HACKING IS NOT
A HACK UNFOLDS IN REAL TIME
THE NEW MODEL
Chapter 2: The 5 Core Mindsets
THE 5 CORE MINDSETS
EVERY BARRIER CAN BE PENETRATED
COMPASSES OVER MAPS
THE BIGGEST BANK HEIST IN HISTORY
NOTHING IS STATIC
HACKING LANDMINES
LOW RIDER
QUANTITY IS A FORCE MULTIPLIER
CAN YOU HEAR ME NOW?
THE NETFLIX OF FITNESS
COMPETENCE IS THE ONLY CREDENTIAL THAT MATTERS
Chapter 3: Overview — 10 Primary Tactics
BRUTE FORCE
SOCIAL ENGINEERING
CROWDSOURCING
THE EXPLOIT
BORROWING
DECONSTRUCT
AGILE BURSTS
THE REVERSE
THE MASHUP
WORKING BACKWARD
WHAT’S NEXT
Chapter 4: Brute Force
LEGIT FLIP
RAPID EXPERIMENTATION
AMPLIFYING KNOWLEDGE
BAGEL BASKETS
Chapter 5: Social Engineering
LEGIT FLIP
THE REBEL
ICE BUCKETS AND FROZEN PACKAGES
BUYING LIFE WITH AN EMBRACE
Chapter 6: Crowdsourcing
LEGIT FLIP
RAND, WHO?
DO US A FLAVOR
PICKAXES AND SHOVELS
Chapter 7: The Exploit
THE HACKERS OF THE HACKERS GOT HACKED, BY THE HACKERS THEY HACK
LEGIT FLIP
THE SWEET SOUNDS OF INNOVATION
HILLARY HOOCH AND TRUMP TONIC
Chapter 8: Borrowing
LEGIT FLIP
SPRAY PAINT, TATTOOS, AND OCTOPI
A BLAZIN' BORROW
BEYONCÉ, MAD MEN, AND YODA
Chapter 9: Deconstruct
LEGIT FLIP
FUCI
PROGRAMMING VS. PTSD
SARDINES TO THE RESCUE
FROM BUREAUCRACY TO BEAUTY
Chapter 10: Agile Bursts
LEGIT FLIP
SORRY SEEMS TO BE THE HARDEST WORD
ROCK OUT, HACK ON
ALL THE COOL KIDS ARE DOING IT
Chapter 11: The Reverse
LEGIT FLIP
THE WONKAVATOR
WHEN THE SHARK BITES
THE REVERSE GOES FASHION FORWARD
CRAZINESS, CLIMBING, CHOCKS, AND COTTON
Chapter 12: The Mashup
LEGIT FLIP
WHERE'S THE BEEF?
YOUR MASHUP LAB
THE ARCHITECT, THE PROGRAMMER, AND THE ENTREPRENEUR
Chapter 13: Working Backward
LEGIT FLIP
DON'T KNOW SHIT FROM SHINOLA
WORKING BACKWARD OUT OF A BIND
UNDERWEAR, EMPOWERMENT, AND SAVING THE WORLD
Masterclass Introduction
Chapter 14: Masterclass 1 – A Lever and a Rock to Move the Universe
Chapter 15: Masterclass 2 – Everything Is Awesome
Chapter 16: Masterclass 3 – The Tour de France, Giant Puppets, and Rock ‘n’ Roll
Chapter 17: Masterclass 4 – The Entrepreneur, the Nerd, the Soccer Mom, and the Rock Star
THE ENTREPRENEUR
THE NERD
THE SOCCER MOM
THE ROCK STAR
Chapter 18: Masterclass 5 – A Hack-In-Progress
Chapter 19: Hacking Ahead
Chapter 20: Quick Reference Guide
THE MINDSETS
THE TACTICS
Hacking Together
SPEAKING ENGAGEMENTS
WORKSHOPS & SEMINARS
CONSULTING
References
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Acknowledgements
Index. A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z
$7.2 billion. Gone in an instant.
The Year: 2013
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This launched the billboard wars of LA. Both companies began volleying back and forth, trying to outdo one another. As a result, both companies won because they both knew how to adapt fast, how to embrace an unconventional approach, and how to unleash creativity to solve a threat. The fun continued for several weeks in a constant game of one-upsmanship that included digital billboards, signs on actual cars driving the neighborhoods, and even a hot air balloon showing the BMW Indy racing car touting the headline, “Game Over. ”
During this period, competitors were shut out of the conversation. Had Lexus or Mercedes embraced the hacking mindset, they could have jumped into the fray to vie for the hearts and minds of customers. Instead, they sat silent on the sidelines.
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