How to be Heard

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Julian Treasure. How to be Heard

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For Jane and Holly, who missed me, supported me and loved me throughout the writing of this book.

This book has a companion website at www.howtobeheardbook.com, with a special area for you as a book-owner, protected by the password consc1ous. Once you’ve entered the password you’ll have access to a treasure trove (pun intended) of valuable assets that will help you on your journey to conscious speaking and listening. You’ll be able to access the fascinating interviews conducted for this book in full: you can listen to them in streaming audio, or read the complete transcripts. There are also audio blogs from me, covering many of the topics in the book, often with extra detail or information.

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We tend to move away from unpleasant sound if we can, albeit often unconsciously. If you draw a parallel with fragrance this becomes obvious: you would naturally avoid a bad smell, moving away if possible, and you might gravitate towards a wonderful fragrance. The same happens with sound. Unpleasant noise is the auditory equivalent of a bad odour, and it causes avoidance behaviours or, if we can’t get away, stress reactions. That’s why context is so important for communication, as we’ll see towards the end of this chapter and the next.

The circle

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