The Man Who Carried Cash

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Julie Chadwick. The Man Who Carried Cash

Cover

Dedication

Contents

INTRODUCTION

PROLOGUE

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

ACKNOWLEDGEMENTS

NOTES

IMAGE CREDITS

Table of Contents

Copyright

Отрывок из книги

For Ruby and Rowan

2. “Showbiz Had to Be My Life”

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The grand opening day itself featured men dressed in gorilla costumes bouncing on trampolines outside the restaurant to illustrate the “crazy prices,” and a woman staged so that she appeared to be frozen in a giant block of ice to promote their ice cream floats and milkshakes.

Aside from posing yet another challenge and source of revenue, the restaurant also provided Saul with the perfect venue for cross-promotional ventures. It seemed a no-brainer to make the burger joint work together with the rock shows to draw in the lucrative teen demographic. A proviso was quickly embedded into the performers’ contracts that required they visit Sol’s Square Boy afterward to sign autographs; an event that would in turn be advertised on the radio. As London was a rather obscure Canadian city to the big acts from the States, to combine rock ’n’ roll music with hamburgers would not only allow the artists to forge closer ties with the very people who would buy their records but also increase the business at Saul’s restaurant as teens flocked there en masse after a show.

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